Cultural Exchange Classroom Benefits For Students And...

Cultural Exchange in the Classroom: Benefits For Students and Teachers Ideally kids who are expected to become multilingual would be placed in classrooms where a teacher can speak their native language(s) and effectively communicate with the kids and the parents thereby validating the home language. Of course this isn’t always an option, and it surly wasn’t an option for my small town school. However, I believe that if the teachers could have handled the classrooms with a softer touch. By not attaching punishment to a cultural difference I think that the organic cultural exchange that begun when all the kids were allowed to speak freely (language wise, away) would have continued. As I stated, the punishing didn’t begin until a couple of years into grade school. When things changed I think it limited empathy development because suddenly there was a noticeable difference. This difference, I feel, limited all of the children because it made the English speakers uncomfortable with a difference and therefore stopped many of us from learning more about the other kids’ cultures and it made the Non-native English speakers feel resentful (I use to sit next at the same table as a few kids and when they were punished they would mutter – in English- that it wasn’t fair) and a resentful student is not likely to learn from the teacher regardless of the information being taught. If the language and the culture(s) attached to it would have been acknowle dged instead of dismissed, theShow MoreRelatedTeaching Profession1679 Words   |  7 PagesLesson 1: The National Competency-Based Teacher Standards Synapse Strengtheners Tell something about the teacher in the classroom and in the community by completing this acronym: T – TRAINER E – EDUCATOR A – ADVISOR C – COMMITTED H – HONEST E - EXPERT R - RESPONSIBLE Reflect on the teacher as she goes about her task in the classroom and in the community. In what way is he/she ... A piece of iron – A teacher who is strong and firm. A well - A planter – A teacher who is interested in his/her studetnsRead MoreMulticultural Education Should Promote Cultural Consciousness, Empower Intercultural Awareness931 Words   |  4 Pagessafe and a productive full access learning experience for all students equally with no consideration for race, color and background, Increasing awareness of global issues. It should enhance cultural consciousness, empower intercultural awareness, teach multiple historical perspectives, promote critical thinking and prevent prejudice and discrimination. On another note, teachers should benefit from multicultural education to help students to develop positive self-image, offer equal educational accessRead MoreMotivation Is Not Always Present For The Classroom At Milby High School1642 Words   |  7 PagesIntroduction Every accomplishment, small or large, comes from the motivation one has to succeed in their goals. Motivation is not always present in the classroom, for example in Mrs. Garcia’s classroom at Milby High School. For me, knowing Spanish was a given since most of my family speaks it. Although this is the case, I never used Spanish with them because they can understand English. For this reason, I only knew the basics and couldn’t hold a conversation with it. My parents always wanted meRead MoreThe American Value Of Asking Questions1303 Words   |  6 Pagesculture shock is felt by international students studying abroad every day. For the Chinese students studying in America, they face a large number of problematic instances of culture shock which impact their ability to earn a quality education in the United States such as classroom culture. Specifically, Chinese students make a point not to ask questions in and out of the classroom because of how they were raised. In an article posted to Indiana University’s student orientation website (â€Å"3 Big DifferencesRead MoreThe Is The Word For Hospitality Essay1140 Words   |  5 Pagesnature. My masters’ degree in international peace and conflict resolution taught me that the inclusivity of Senegalese culture is an important factor for resolving wars and disputes. While having the joy of teaching English, I want to also learn about cultural characteristics that explain its peaceful nature and how they can be encouraged in other places. I entered the education field five years ago out of my love of learning. I started teaching in college and after graduation through theRead MoreEssay about The Role of the Family in a Childs Education 1245 Words   |  5 Pagesbiological father, who died when I was 19 and still a technical resident of the home (a college student), my biological mother, who is still alive, and one brother, approximately two and a half years younger than me. 3. Make a list of the ways your parents were involved in your childcare/school experience. My parents were involved in my school experience in a very hands-on manner. As I was raised by teachers, my household was one of constant learning and exploration. My parents volunteered as muchRead MoreThroughout This Cultural Anthropology Class, One Consistent1451 Words   |  6 PagesThroughout this Cultural Anthropology class, one consistent theme was the concept of the state. This is essential because the state is one of the core societal structures that influences people. In the context of anthropology, the state is studied as an institution because it holds a substantial amount of power over its citizens. Additionally, the role of the state is perceived in different ways depending on the culture. In this article, entitled â€Å"Ambiguous States: Confucius Institutes and ChineseRead MoreNurses With Good Communication Skills1336 Words   |  6 PagesRichmond, 2008). 2. Identify the three types of teacher misbehaviors and explain each. How does each of these types of misbehavior affect students? How can a teacher use humor in the classroom without it becoming a form of offensiveness? The three types of teacher misbehaviors, according to Wrench, McCroskey, Richmond (2008), are incompetence, offensiveness, and indolence. The authors state that Incompetence is the extent to which a teacher doesn’t know the content of instruction and/or isRead MoreCommunication Skills And Language Proficiency1546 Words   |  7 PagesField Experience AK is a nine year old ELL student in Mrs. Tobin’s fourth grade classroom. He was five years old and entering Kindergarten when his family moved to the United States of America from Macedonia. This means he’s been in the country for four years and he has received all of his formal schooling here in the United States, and as a result he has never learned to read or write in his native Macedonian language. AK speaks English at home with his mother, but she has a very distinct accentRead MoreExperiential Language Module On Indonesian1609 Words   |  7 Pagesdecide for yourself, whether or not it s a forecast you would like to see happen. Signal #1: We will all be language experts and teachers I have noticed a recent shift of responsibility of instruction from the teacher to other stakeholders, (e.g., students, members of the community) The teacher’s role is transforming from the only language expert in the classroom to more of a language coach and instructional designer. When I was at the Future of Educational Technology Conference in Orlando,

A Womans Journey Essay - 1336 Words

A Womans Journey The old definition for feminism was defined as working towards an overall goal as a group, to achieve economic and political power. Today, this new definition no longer holds true, because many women are misrepresented and confused by many new definitions of feminism. This confusion has created womens ability to take matters into her own hands, and follow her own goals and inspirations-whatever they may be. The first wave of the womens movement started when Abigail Adams wrote her husband, John, to ask him to remember the ladies when writing the Declaration of Independence. In fact, the writers did include womens rights, but they took it†¦show more content†¦Protests became an every day word, and womens rights became inevitable. They stood to be heard and respected. In the end, they achieved it with grace. The United States passed several laws during the 1960s and 1970s, aimed at providing equal rights for women. The Equal Pay Act of 1963 requires equal pay for men and women doing the same work. Title VII of the Civil Rights Act of 1964 prohibits job discrimination on the basis of sex as well as on the basis of color, race, national origin, and religion. Title IX of the Education Amendments of 1972 bans discrimination on the basis of sex by schools and colleges receiving federal funds. This law applies to discrimination in all areas of school activity, including admissions, athletics, and educational programs. The Equal Credit Opportunity Act took effect in 1975. It prohibits banks, stores, and other organizations from discriminating on the basis of sex or marital status in making loans or granting credit. After passing many laws, women gained political and economic power in the United States. Even now, womens power has continued to increase in wages, politics, education, and labor force. Women who were full-time, year-round workers earned 74 cents in 1997 for every dollar earned by men -- a significant improvement over the 57 cents they received in 1973. The percentage of wage and salaryShow MoreRelatedThe Womans Natural Journey from Adolescence to Menopause Essay790 Words   |  4 Pagesis expected of every woman they watch their mothers and other female tribe members. These women do not describe their lives as traumatic. I talked to my grandmother, who is seventy, about her experience of her journey from adolescence to menopause, she too agreed that the journey is confusing, but could not be called traumatic. She also said, society is making the women today who they want them to be. My classmate, Tiana-Marie Ferreira, mentioned in her attack against my stand that sheRead MoreTheme and Symbols of â€Å"I Used to Live Here Once†852 Words   |  4 PagesTheme and Symbols of â€Å"I used to live here once† ENG125 Introduction to Literature Instructor 10/1/2012 Theme and Symbols of â€Å"I used to live here once† The story â€Å"I used to live here once† is a short story based on a woman’s journey returning to a place she once called home. The author uses symbols throughout the story to demonstrate to the reader that the woman is no longer alive. The ultimate theme is not discovered until the end of the story. The purpose of this paper will be to discussRead MoreEssay on Rape697 Words   |  3 Pages The poem â€Å"Rape,† by Adrienne Rich maps the journey of a woman who is â€Å"†¦guilty of the crime of having been forced.† (Ln. 14-15) The nameless woman in this poem not only has to endure a physical rape, but also a social and emotional one. She struggles desperately to find her footing in a world that has been forever changed to her. She no longer feels at home in her own body, amongst society, and even within the safety of her own mind. The rape of a woman does not end with the act itself. It is merelyRead MoreGloria Steinem And Julie OReillys Wonder Woma n864 Words   |  4 Pagesjournalist that has been making a huge impact since 1963.She is a woman who was more concerned with breaking the feminine norms than sticking with them. Gloria Steinem wrote an essay called Wonder Woman, published in 1995. Her essay is about the Wonder Woman’s history and the impact that the character made on the writer. Julie D. O’Reilly is an assistant professor of communication and women’s and gender studies at the Heidelberg University. The assistant professor wrote an essay called The Wonder WomanRead MoreAn Analysis Of The Awakening By Kate Chopin851 Words   |  4 PagesAwakening† is the midway point of the story. 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Throughout Brent’s journey, Paul Fleischman uses the people that Brent interactsRead MoreA Worn Path By Eudora We lty1495 Words   |  6 PagesEudora Welty uses mythical, religious, and spiritual symbols as well as the setting to help the reader understand an old African-American woman’s life. Welty also uses the symbolism to represent the hardships old woman has faced during the old woman’s life. The old African-American woman’s name is Phoenix and is on a journey to town as the readers are taken on journey through her life. Welty also uses fine details and sentence structure in addition to the symbolism and setting to increase the understandingRead MoreMuslim Women Of Pakistan, By Tehmina Durrani s My Feudal Lord, An Autobiographical Narrative1164 Words   |  5 PagesMy Feudal Lord received many awards and made it exceptional and extraordinary literary work, which surfaces the issues of Muslim women of Pakistan, and is still relevant as it contributes to the feminist cause. The book is a painful account of a woman’s traumatic marriage in Pakistan, who suffers in silence for thirteen years and then decides to come out of the life of abuse and humiliation. It also highlights the hidden agency of a woman that has the potential to expose and challenge a male dominatedRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesThe dignified journey of the admirable story â€Å"The Yellow Wallpaper† created by Charlotte Perkins Gilman’s, gave the thought whether or not the outcome was influenced by female oppression and feminism. Female oppression and feminist encouraged a series of women to have the freedom to oppose for their equal rights. Signified events in the story â€Å"The Yellow Wallpaper† resulted of inequality justice for women. Charlotte Perkins Gilman gave the reader different literary analysis to join the unjustifiableRead MoreEssay about Emily Dickinson ?Because I Could Not Stop For Death?637 Words   |  3 Pagesthis poem is told as a womans last trip, a trip where she is going into t oward eternity. The way that the poem is written it makes the reader feel the woman‘s tragedy on a much more personal level. Different from the more popular views of death being brutal and cruel, Dickinson makes death seem passive and easy. The theme of the poem is that death is a natural stage in our life cycles, but at the same time she gives comfort to the reader that death is not the end of our journeys, but more like another

HOW TO BE A GOOD SOCCER PLAYER free essay sample

I think soccer is a really fun sport. It involves a lot of running. You have to be inn good shape to play soccer. There is indoor soccer and outdoor soccer. They both have different rules and some rules that are the same. The biggest difference in the rules is outdoor soccer doesn’t have off sides. Off sides is when you are past the other teams’ defense. Also in indoor soccer there is no out of bounds. For the ball to be out of bounds the ball has to hit the ceiling. To play soccer you have to be in good shape. It involves a lot of running. It’s a lot of stop and go running. You don’t run constantly. You also have to have good reflexes. If you have slow reflexes you might miss the ball. Mainly only goalies need fast reflexes. You have to be fast, you need speed. We will write a custom essay sample on HOW TO BE A GOOD SOCCER PLAYER or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Midfield has to run the whole field. They have to be fast so they can get to the other end to help the forwards. You also have to be a good leader, even if you are not the captain. You have to be able to pick up your team members when they are down. When they miss a shot or your goalie misses the ball. You have to tell them â€Å"nice try, you will get them next time.† encourage them when they make a mistake. When your team is down you can’t play good. If one person is down it affects the whole team. You have to have good intuition. You have to be able to pick up on the other teams’ body language. Body language shows you where they are going to kick the ball. If you can’t read body language you won’t be able to tell where the ball is going to go. To be a good soccer player you have to be in good shape, you need to be a good team leader, and you have to have good intuition. You have to dedicate your self to playing. It takes time to get good. It doesn’t just happen over night. You need practice. Just remember all of these things and you will become a good soccer player.

Nip the Buds, Shoot the Kids free essay sample

Fall Of Innocence and A Change In Identity Environment and surroundings can change a lot in people. Like Lord Of The Flies by William Golding, a few boys were stranded and alienated from the rest of the world and had a change in personality from their surroundings. The historical novel, Nip The Buds, Shoot The Kids by Kenzaburo Oe, contains a theme that is very similar to Lord Of The Flies in terms of losing innocence. Fifteen reformatory teenage boys were sent to a village to be evacuated out because of the war occurring at that time. When they arrive to the village, they get assigned a job to bury deceased animal carcasses, and as they do so, they find out that a deadly plague has broken out in that village. As soon as the other villagers hear about the plague, they all flee away from the area without any notice, leaving the boys alienated and they all begin to panic. We will write a custom essay sample on Nip the Buds, Shoot the Kids or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is when most of them start to lose their innocence, and start panicking wildly, unsure of what to do. The boys encounter a downfall of innocence and a change in personality through their environment, relationship, and from realizing their new tasks to survive. People throughout history have adapted their personality to their surroundings. Whether it is from other people or the environment around them, a part of anybody’s personality comes from their surroundings. For example, when the plague has been discovered and many people start to die, they all start to lose control as the narrator describes, â€Å"Suddenly a couple of us started shouting, clinging to the wooden door that led to the outside. That infected us all and set off a general panic. We yelled and banged on the door, pressing our bodies against it as if we wanted to be as far as possible from the corpse† (Oe 63). The narrator itself discusses how the boys were already beginning to panic, from viewing one death, and being quarantined. It is like a chain reaction of the boys: when one does something, the others do likewise. After the narrator views the death of many people around him, he thinks to himself, â€Å"‘Death’, for me, was my non-existence in a hundred years’ time and, in a few hundred years time, my non-existence in a boundless far future. Even in that distant future wars would break out, children would be sent to reformatories, some would prostitute themselves with homosexuals and some would have fairly healthy sex lives. But then I wouldn’t be there. Biting my lips, seething with anger, my chest constricted by anxiety, I pondered. By now, countless germs must be spurting out of the two corpses, making the air in the narrow valley glutinous† (88). The narrator over thinks too much about what may happen and it affects the way he acts. It affects the way he lives and responds to the other people around him, and that affects their ways of thinking, and it all leads into a chain reaction of thoughts. The way they respond with their surroundings is just like how they react with others around them. The relationship between each character has lead to a change in devotion towards each other, negatively and positively. For instance, Minami and the narrator fight more often than they usually do because of their different ideas on what is occurring. It is presented when the narrator explains, â€Å"’†¦you’re afraid of the plague. The village folk ran away terrified of the plague, abandoning us in the middle of swarms of germs. ’ (-Minami) The agitation caught everyone. I thought I must restore their balance. Otherwise they would become desperate and start getting violent. It was a pressing problem for me as well. ‘Plague? I never thought of anything like that’† (76). Minami believes the negative side because he is in a state of panic, while the narrator controls himself, and tries to maintain the mood of the other boys who are listening to their conversation. Through the days in the village, each of the boys have changed, leading to their own ideas and thoughts on what is occurring which have made them all have their own differences, leading to rivalries against each other. Another example is when the narrator’s brother’s dog dies, when the narrator illustrates, â€Å"The oak branch came down, and the dog collapsed on the snow with a thud. We all looked at it in silence. Biting his lips, eyes full of tears, his body shaken by sobs, my brother started to stagger forward. But he couldn’t look down at the twitching dog, whose black blood was gently soaking the fur over its ears† (152). The narrator’s brother’s dog most likely was contaminated with the plague, and the dog bit the girl that the narrator loves, so Minami believes that the dog will contaminate more people, so he decides to kill the dog, leaving the narrator’s brother heart broken. This act leads to a drastic emotional rollercoaster of the narrator’s brothers death because he seems to just give up on living, and after being heart broken, his feelings must have become even more crushed because he was never seen again. As it was mentioned earlier, most of the downfalls in this story occur from chain-reactions leading to one mass event. The teenage boys are alone and at a risk of death. The only thought that flows through their mind is survival. As young boys, they are not fully aware of their new â€Å"adult-like† tasks and have drastic personality changes through their time in the village. The narrator takes his job as a leader and presents a strong authority towards others when he presents, â€Å"You, stay inside, keep watch†¦ Stay and wait, I’ll punish anyone who comes out† (67-68). The narrator, trying his best to manage the rest, shows an act of command. He went from being a juvenile boy, to a young man to take control, which is a large transition of personality. On the other hand, Minami has tried to take authority in making things right, but at the same time, has gone too far and has caused extremes. For instance, when Minami talks about the narrator’s brother’s dog containing the plague, he states, â€Å"It’s your fault that the plague’s broken out. Everyone’ll die because of your dog† (151-152). Minami starts to over react about the dog containing the plague, and starts to aggressively yell at the narrator’s brother. This event led to the death/disappearance of the narrator’s brother, which could have been prevented, if Minami were to be a bit more cautious with his attitude. Small incidences like these lead to large downfalls just because of careless actions from a loss of innocence. Environment and surroundings can change a lot in people. Not only that, but also from relationships and a realization in a new authority changes the personalities and innocence in people. In Nip The Buds, Shoot The Kids, fifteen troublemaking young boys learn to adapt to their surroundings, respond to other people, and react to their surroundings, while being quarantined in a village contaminated with a deadly plague. Each of the boys has become someone completely different from who they were originally. It was an unexpected journey for all of them, yet through their environment and surroundings, relationship with others, and discovery of new tasks, they resulted in a new change of personality and some in a loss of innocence. Works Cited Daily Kos. : Nip the Buds, Shoot the Kids by Kenzaburo. N. p. , n. d. Web. 15 Apr. 2013. Oe, Kenzaburo, Paul St. John. Mackintosh, and Maki Sugiyama. Nip the Buds, Shoot the Kids. London: Marion Boyars, 1995. Print. Nip the Buds, Shoot the Kids’s Blog. Nip the Buds Shoot the Kidss Blog. WordPress, n. d. Web. 15 Apr. 2013. lt;http://nipthebudsshootthekids. wordpress. com/summary/gt;.

Coronary Heart Disease. Essays - Vascular Diseases,

Coronary Heart disease. Any heart disorder due to a restricted supply of blood to the heart muscle is called coronary heart disease. The most common symptom of heart disease is angina pain, which is when you get gripping pains in your left arms and around the chest area. A heart attack usually occurs quite suddenly, with either little or no warning. Chest pain may be a bit like that of angina but it is usually more severe and not necessarily brought on by exertion or relieved by rest. The patient or victim may also start to sweat, feel weak and even lose consciousness. If the attack completely stops the heart, this is known as cardiac arrest and death may follow. The severity of the heart attack depends on the amount of muscle affected and the health of the other coronary arteries. Coronary heart disease is commonly caused by narrowing of the coronary arteries by Atherosclerosis, a build-up of fatty deposits in the lining of the arteries. The process that leads to Atherosclerosis begins with the accumulation of excess fats and cholesterol in the blood. These substances fill the lining of arteries at sites of microscopic damage, forming deposits called atheroma. When the atheroma builds up, it narrows the arteries and eventually no blood will be able to flow through. To clear the arteries you can have two things done: theses are: Balloon Angioplasty which is where an incision is made in the patients arm or leg, through this a guide wire is pushed into the brachial [or femoral] artery. Using an X-ray or ultrasound guidance, the wire is then threaded into the affected coronary artery [via the aorta] to the blockage. At the blockage the wire is carefully moved in to place between the swollen walls and the small balloon which is attached to the guide wire is very sl owly filled with liquid this pushes against the pall and clears the passage. : Another way to clear the blocked artery is called Laser catheters. It is similar Balloon Angioplasty. It uses a laser for the unblocking. The mechanism is inserted into the artery to the problem area, a balloon like device expands stopping the flow of blood, then a tiny laser gets rid of the blockage.

AMC 12

How to Study for the Math Olympiad AMC 10/AMC 12 SAT / ACT Prep Online Guides and Tips Have you ever wondered what it would take to represent America at the International Math Olympiad? Or maybe you’re a strong math student who is wondering what opportunities are available to you outside the classroom? In this article, we'll answer all your Math Olympiad questions! We’ll explain what it takes to qualify for the International Math Olympiad and how to ace the qualifying tests – the AMC 10 and AMC 12. How Do You Qualify for Math Olympiad? In this section we discuss the three key steps to qualifying for Math Olympiad. Step 1: Take the AMC 10 or AMC 12 The AMC 10 and AMC 12 are nationwide tests administered by the Mathematical Association of America that qualify you for the American Invitational Mathematics Exam (AIME). Only those with top scores will be invited to take the AIME.The MAA recommends 9thand 10thgraders take the AMC 10, and thand 12thgraders take the AMC 12. You can take the AMC 10 and/or 12 multiple times. The AMC 10 and AMC 12 each have 25 questions. You have 75 minutes for the entire exam. Each correct answer is worth 6 points (for a maximum score of 150) and each unanswered question is worth 1.5 points.There is no deduction for wrong answers. Note thatyou don’t need to get all of the questions right to get a qualifying score.You just have to do better than most of the other students taking the exam! Keep that in mind as you come up with a strategy for the test. Youneed to be in the top 5% of scorers on the AMC 12 or the top 2.5% of scorerson the AMC 10to qualify, so the vast majority of people who take the AMC exams don't qualify. But, if you do, you can take the AIME. Step 2: Take the AIME The AIME is a 15-question, three-hour exam, and each answer is an integer between 0 and 999, inclusive. Regardless of whether you took the AMC 10 or AMC 12, everyone takes the same AIME. It's offered once a year (with an alternate test date available for those who can't make the official exam date) in the spring.Unlike the AMC 10 and the AMC 12, you can only take the AIME once, so you want to make sure you do your best on it. After you take the AIME, your AIME score is multiplied by ten and added to your AMC score to determine if you qualify for Math Olympiad. The cutoff score for qualifying changes yearly, but it's set so about 260-270 students qualify for Math Olympiad each year. Step 3: Qualify for and Compete in Math Olympiad If you do well on the AIME, you can qualify for the US Mathematical Olympiad. The top scorers from that competition then have the opportunity to train to be on the US team that competes at the International Math Olympiad. (You can find more info on this process over at the Mathematical Association of American website.) It’s a long process to get to the IMO, and very few students make it that far. But even just taking the AIME can set you apart in the college admissions process, especially if you are interested in engineering programs. Along with a high GPA and strong SAT/ACT scores, taking the AIME is a way to signal to colleges you have superior math and problem-solving skills. How Can You Learn Math Olympiad Content? Math through pre-calculus covers most topics tested on the AMC 10 and 12 and the AIME, but math competition problems will be trickier than what you see on your usual math homework assignments. If you’re not up to pre-calculus in school yet, your first task will be learning the content before focusing on how to solve problems that the AMC 10 and 12 tend to ask. See if there is a teacher or peer who is willing to tutor you if you haven’t taken pre-calculus. You could also see if it’s possible to take the course over the summer to get caught up quickly. In the meantime, you can explore parts of your own math textbook you haven’t gotten to yet, or ask to borrow textbooks from teachers at your school if you want to brush up on a topic not covered in the math class you’re taking this year. Also check out these online content resources from the MAA to help you study. How Can You Learn Problem-Solving Skills? The key to doing well on AMC is not just knowing math and being able to do rote problems, but to know concepts inside and out and be able to use them to solve tricky problems. Think outside the textbook. The website Art of Problem Solving is a hub for math competition resources and problems, and has been mentioned by many former AMC-takers as a top resource. They have pages on learning to solve certain types of problems, advice on the best prep books, and forums where you can talk to other AIME hopefuls about studying and strategy. This page provides links to practice problems and prep books and is a great place to get started. Our advice to study for the AMC is to do lots of practice problems, and then correct them. Carefully analyze your weaknesses. Don’t just notice what you did wrong, get inside your head and figure out why you got a problem wrong and how you will work to get it correct the next time. To improve your problem-solving ability, you can also consider borrowing or purchasing books specifically about solving math problems. Try How To Solve It by George Polya, Problem-Solving Strategies by Arthur Engel, or Challenging Problems in Algebra by Alfred Posamentier and Charles Salkind. These books will give you skills not typically taught in your math classes. How to Prepare for Math Olympiad Studying is more than just putting the time in. You want to make sure you are using the best practice problems and really analyzing your weak points to get your math skills to where they need to be. Read on to learn the six tips you need to follow to study like a pro. #1: Use Quality Practice Problems Use practice problems from past AMCs when possible. You want to prepare for the format and type of questions on the AMC. Any problem-solving practice you get will be helpful, but if you’re set on qualifying the AIME, you should spend the majority of your time prepping for AMC-type questions. If you're unclear on how to solve a problem, ask your math teacher, a math team friend, or an online forum like the one at Art of Problem Solving. The better you understand each AMC problem you encounter, the more likely you are to be prepared for the real thing. #2: Don't Lounge Around Quality practice time is key! Make sure to time yourself and simulate real test-taking conditions when doing practice problems – find a quiet room, don’t use outside resources as you test, and sit at a proper table or desk (don’t lounge in bed!). As you review problems, bring in your outside resources, from websites to problem-solving books, but remember to stay alert and focused. Don't let study time turn into naptime! #3: Focus on Your Weak Areas When studying, spend the most time focusing on your weak areas. As you work through practice problems, keep track of problems you didn’t know how to solve or concepts you’re shaky on. You can log your mistakes into a journal or notebook to help focus your studying. And don’t just log your mistakes and move on, figure out why you made those mistakes – what didn’t you know, what you assumed – and make a plan to get similar problems right in the future. #4: Beware of Tiny Mistakes Be very, very careful about small mistakes – like forgetting a negative sign, accidentally moving a decimal point, or making a basic arithmetic error. You could get the meat of a problem correct but still answer a problem wrong if you make a tiny mistake. Get in the habit of being hyper-vigilant and careful when you practice, so you don’t make these mistakes when you take the exam for real. Never assume you're too smart for a silly mistake! #5: Schedule Regular Study Time Finally, set aside dedicated time each week for studying. By practicing at least once a week, you will retain all of the skills you learn and continue to build on your knowledge. Build studying into your schedule like it’s another class or extracurricular. If you don’t, your studying could fall by the wayside and you’ll lose out on getting the amount of practice you need. #6: Attend Other Math Competitions If there is a math team or club at your school, join for the practice!Doing smaller competitions can help you learn to deal with nervesand will give you more opportunities to practice. It will also help you find a community of students with similar interests who you can study with. Also, the earlier you can start, the better. Some middle schools and even elementary schools have math clubs that expose you to tricky problem-solving questions in a way your standard math classes will not. What Should You Do the Night Before a Competition? After all your preparation, you don't want to trip at the finish line and ruin all your hard work right before the competition. Don’t do tons of studying the night before you take the AMC. By that point, you will have done all of the work you can. Focus on relaxing and getting in the right mindset for the exam. Also, make sure you get enough sleep the night before, and follow our other tips for the night before a test. Don’t waste all of your hard work studying by staying up late the night before! Finally, make sure you are set to go in the morning with transportation and directions to where you are taking the test. You don’t want to deal with a morning-of crisis! Plan to get to the exam center early in case you hit traffic or any other last-minute snags. What’s Next? Curious about the math scores it takes to get into top tech schools like MIT and CalTech? Read more about admission to engineering schools. Going for a perfect math SAT or ACT score? Get tips from our full-scorer on how to get to a perfect 800 on SAT math or a perfect 36 on ACT math. Wondering about paying for college? Check out automatic scholarships available for high ACT and SAT scores. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

How does the educator demonstrate an understanding of the focus Assignment

How does the educator demonstrate an understanding of the focus learners performance with respect to both learning targets as reflected in the lesson objectives - Assignment Example le for selecting such a resource was forms as the resource was able to exhibit a clear association between learning targets, performance and assessment of the learning instructions. Through the resource it was clear that learning targets played an essential role in assisting teachers to demonstrate a comprehension of the focus learner’s performance in relation to learning targets within the goals of the lesson (Moss & Brookhart 2012). Despite the contributions of the resource various improvements were considered essential. For instance the resource laid more emphasis on the learning targets as opposed to the focus learning performance which is an important aspect that can be engaged by educators in lesson planning and meeting the objectives of the lesson. From the resource utilized various lessons can be learnt by educators. These lessons are important as they will enhance their skills and make them better educators. An important lesson involves the connection between the learning targets and the lessons goals. Through this association the skills of the educators will be enhanced in terms of designing classroom evaluation within the context of lesson planning and understanding (Moss & Brookhart 2012). Moss, M.C. & Brookhart, S.M. (2012). Learning Targets. Helping Students Aim for Understanding in Today’s Lesson. Retrieved on 20 April, 2015 from,

Dinner Time Essay Example | Topics and Well Written Essays - 500 words

Dinner Time - Essay Example Ooh, it was that what felt so soft and tender to the touch, and salty and very mildly sweet to the taste. Mama had made me fish and chips, that had always been my favorite. I poured two large and gorgeous dollops of ketchup into the white marble plate, and helped myself to the fish and chips tray. I made a good pile of fish chops on the side of ketchup, and decorated the sides with yellow French fries. The yellow and golden meal complimented the red and white background. Nothing on Earth could be more appealing to me than what I had right in front of me! I extended my arm to pick the fork that was beside the jug, pushed it into the first chop, and pulled it to my mouth. Next second, I had it between my teeth. My mouth was full of fiber. I squeezed it between my teeth, and felt the juice watering the inside of my mouth. â€Å"Aah!† I screamed. Something just pricked the inside of my left cheek. â€Å"And what’s that?† I heard my mind voice what it felt. The next m oment, it had dissolved. It was a piece of crunch that had softly pricked me in the cheek, though I loved it for it told me, â€Å"The crunch had just been out of the oven†. I had shut my eyes close to imagine the science of flavor.

People reaction Essay Example | Topics and Well Written Essays - 250 words

People reaction - Essay Example I have a characteristically funny yet stubborn friend. He is an aggressive person who uses either verbal words or his physical power to express actions. He is argumentative since he always contends over one or two issues with other friends. Even though we live in proximity, he is a bossy fellow, deceitful and domineering over others (Rush and Lowe 52). Usually, he tries to force his thoughts on others. Therefore, his nature depicts an inconsiderate individual who always irritates others unknowingly. Based on his nature, other people view him as a rude person, manipulative and spiteful. My brother is an industrious and active person. He is ever busy attending to something or helping my parents with work. While at work, he demonstrates his ambition of success through quality services and output. He is an assertive person with a high level of confidence. However, he has shown some degree of carelessness because he rushes into making decisions that sometimes are detrimental to his success. To minimize on the unfortunate trait, he tries to be cautious and conscientious (Rush and Lowe 52). He usually asks for other people’s opinions before embarking on a

Concepts of Creativity and Critical Thinking

Concepts of Creativity and Critical Thinking Thinking Creatively, Thinking Critically (Group 3) Abstracts These days, people often use the phase of â€Å"Think out of the box†. Hence it related to term â€Å"creative thinking† and â€Å"critical thinking†. So, what are those term means? Why it is important to have these thinking skills? How does those kind of thinking fit in modern education benefit and does it benefit students especially? This paper will introduce to the creative and critical thinking not as definite, but to give an idea on what is it about. Next, apply it in Hong Kong context. 1.0  Introduction Its not easy to give an exact definition of creativity and critical thinking. Both aspects have varying of elements which have effects on the flow of the thinking. For creative thinking, lots of researchers came out with their own definition based on their findings. Gardner (1993) defines creativity as ‘the ability to solve problems and fashion new products and to raise new questions’. However, this definition does not cover the whole term of â€Å"creative†; creative is much more than that, but yes, it is a gist for others to branch out more on the term. Thus Gruber Wallace (1999) say that a creative idea ‘must be new and must be given value by some external criteria’ followed by Robinson (2001) describes creativity as ‘imaginative processes with outcomes that are original and of value’. Once the creative thinking has taken place, hence it leads to the next part which is critical thinking. When someone has use their creative thinking, critical thinking comes in and evaluates ideas to narrow down the focus made by creative thinking and pick idea where it is the most relevant and or have potential to succeed (Ruggiero, 1999). Encouraging students to think critically involves, among other things, helping them to distinguish opinions from facts, to evaluate evidence, and to avoid shallow and illogical thinking. This approach is very important in helping to avoid (by recognizing) manipulation, which in turn can allow intellectual independence and creativity to flourish (Browne Keely, 1993; Mayfield, 1997; Paul, 1995). According to Meyers (1986), he gives out four elements which are needed in learning environments to encourage the development of critical thinking. First and foremost, the stimulation of students’ interest. It is required for the students to taken li ke in a certain topic for them to study deeper in it. Student’s with interest is much better in developing their critical thinking. Secondly, the creation of meaningful discussion. Based on their liking, the students are more comfortable and confidence to talk about it. Thirdly, the exposure to the thoughts and views of others. In this session, the students will hear various opinions and feedback from others. They will learn how to react and give comments to those who agree or disagree with their opinion. Lastly, the fostering of a supportive and trusting atmosphere. These kind of discussion is giving out positive vibes in student for their development in critical thinking. They can gain more confidence and hence helps their mind to become more mature and open to other perspective and out of their comfort zone. 2.0  Combination of Critical and Creative Thinking The combination between two types of thinking namely critical and creative thinking had been research by many researchers in the world. According to Julie (2008), he stated that in education in order for the student to adapt with a changing world , he or she must change way of thinking different from the past. The benefits of this combination has been point out by many research such as can boots up student to take time to generate many ideas and argument , to ask penetrating questions and recognize the validity of arguments (Julie ,2008). 2.1Difference between Critical and Creative Thinking According to Fisher ( 2002 ) , he has listed possible term to differentiate critical and creative thinking based on figure 1. According to this figure, the tendency for the people to think critical is more on left brain and think creative on right brain. Kendra (n.s) stated that the right brain has more abilities in expressive and creative task while in the left brain is more to asking that involve logic, language and analytical thinking. But , according to Julie ( 2008 ) , in order to encourage the student to think creative and critical , an approach that can combine critical and creative thinking needed to implemented instead just focussing only the distinction. 2.2  Critical and Creative Thinking in Problem Solving Julie (2008) stated that the benefits of critical thinking is it can help student to figure out and evaluate information that can be found via internet and mass media due to function of left hemisphere of the brain that has logical and analytic qualities ( Adam . ns). In addition to, creative thinking also has benefits in which this type of thinking can improve student’s academic performance if the student can identified their creative abilities. In order to combine both creative and critical thinking, one of the approaches that can help student is using problem solving technique. Problem solving technique can be defined as a process in which we perceive and resolve a gap between a present situation and a desired goal, with the path to the goal blocked by known or unknown obstacles (William, n.s).According to King (2014) , to conduct problem solving technique , there are seven step that need to focus such as analyse the problem , imagine the solution , plan solution , apply the solution , evaluate the solution , improve the solution and implement the solution. 2.3  Critical and Creative Thinking in Level of Learning Bloom’s Taxonomy had been develop by Benjamin Bloom in order to increase higher forms of thinking in education, such as analysing and evaluating concepts, processes, procedures, and principles, rather than just remembering facts (rote learning). According to Julie (2008), bloom taxonomy consist of three domain namely affective (feeling, preferences and values) , psychomotor (physical and perceptual activities and skills) and cognitive (thinking , evaluating and synthesizing information). Julie (2008) stated that, bloom taxonomy (figure 3) consist of six categories or level which represented in a triangle. The first level which the largest section at the base in the triangle is called Knowledge. According to bloom, in education level 95 % of test question only test the student to think at this basic level. For example in the classroom setting, the question is more likely to ask â€Å"what is the definition of ..? †. According to Leslie, the verb that related to this level are define recall, memorize and know identify. The second level is known as comprehension which involve interpretation and classification of ideas. In this level, it more focusing on ability to create or interpret meaning from material such as report recognize, describe discuss and differentiate. For example question that related such as ‘which is the best answer..?’ and more like question in multiple choice exam. The third level is application which also can be defined as using l earned material in new situation. In this level, it more focusing to use learned material in new and specific solution.. In the classroom setting, the student will be test on question such as â€Å"how would you show your understanding of ..?†. The fourth level is analysis. Analysis can be defined as ability to differentiate material into component parts and present the relationship between those part. For example, the question that related to this level such as â€Å"what inferences that can you make from†. Synthesis which places in level five can explain by construct the ability to put ideas together to form new ways that unique, innovate and creative. The question such as â€Å"Can you predict the outcome if ..?† can be used in synthesis level. The last level is Evaluation in which the level more focusing on ability to conduct judgement and critique the worth of ideas based on reviewing and evidence. For example in the classroom , the question such as â€Å" Do you agree with the action / outcomes † can be used to understanding of evaluation level. 3.0 Malaysia Education System Generally, Malaysia education system is divided into two; pre-tertiary and tertiary education. Pre-tertiary that includes primary and secondary education is regulated under Ministry of Education (MOE) whereas tertiary education is under the jurisdiction of the Ministry of Higher Education (MOHE). Figure 4 According to Figure 4, primary education begins at age of seven and lasts for six years, referred to Year 1 up until Year 6. Students are promoted to the next year regardless of their academic performances. Furthermore, most students who had completed their primary education are admitted to go to secondary education. As secondary education lasts for five years, referred to as Form 1 to 5. As stated at Figure 4, secondary education are divided into two levels which is from Form 1 to Form 3, are known as Lower Secondary whereas Form 4 and Form 5 are known as Upper Secondary. The government have provides 11 years of primary and secondary education to students. After successful completion of 11 years of study, students are given the option to continue their studies in post-secondary schools to get a pre-university qualification (such as Matriculation programme) or further their study at higher level institution. 3.1  Gifted Education in Hong Kong Figure 5 The three-tier of gifted education framework was adopted in 2000. Based on this figure, the Education Bureau of the Hong Kong Special Administrative Region (HKSAR) stated in Education Commission Report No.4 that Hong Kong should develop a school-based programme in mainstream schools. Hong Kong Academy of Gifted Education (HKAGE) has come up with these policy where they want to develop the potential of gifted students by providing them with opportunities to receive education at appropriate levels. According to Figure 5, here are the explanations; Level 1: A:To immerse the core elements advocated in gifted education i.e. High-order thinking skills, creativity and personal-social competence in the curriculum for ALL students; B:To differentiate teaching through appropriate grouping of students to meet the different needs of the groups with enrichment and extension of curriculum across ALL subjects in regular classrooms. Level 2: C:To conduct pull-out programmes of generic nature outside the regular classroom to allow systematic training for a homogeneous group of students (e.g. Creativity training, leadership training, etc.); D:To conduct pull-out programme in specific areas (e.g. Maths, Arts, etc.) outside the regular classroom to allow systematic training for students with outstanding performance in specific domains. Level 3: E:The HKAGE collaborates with tertiary institutions and other educational organizations / bodies to provide a wide and increasing range of programmes for exceptionally gifted students To cater the educational needs of gifted students, they advocate the following guiding principles: Nurturing multiple intelligences is a requirement of basic education for all students and should be part of the mission for all schools The needs of gifted children are best met within their own schools though it is recognized that opportunities to learn with similarly gifted students are important. Schools have an obligation to provide stimulating and challenging learning opportunities for their students The identification of gifted students should recognize the breadth of multiple intelligences Schools should ensure that the social and emotional, as well as the intellectual, needs of gifted children are recognized and met. 4.0  Conclusion The students must be given the motivation to think, the time to develop ideas, and the collaboration and support to encourage creative and critical thinking. Connecting ideas, seeing the similarities and differences, and the most important, be flexible and curious in thinking are the important aspects that education needs in teachers and students. References 1. Huitt, W. (1992). Problem solving and decision making: Consideration of individual differences using the Myers-Briggs Type Indicator. Journal of Psychological Type, 24,33-44.Retrievedfrom http://www.edpsycinteractive.org/papers/prbsmbti.html 2. Sicinski, A. Visual Thinking Magic The Evolution of Extraordinary Intelligence :Creativity: Merging the Left Right Brain  http://www.visualthinkingmagic.com/creativity-left-right-brain 3. King. Thoughtful Learning Blog :Teaching Innovation and Problem Solving  http://thoughtfullearning.com/blogpost/teaching-innovation-and-problem-solving (Accessed 2014-04-22 ) 4. Forrrester , J.C. 2008. ThinkingCreatively;Thinking Critically. Asian Social Science 5.  https://www.justlanded.com/english/Malaysia/Malaysia-Guide/Education/Introduction 6. http://www.edb.gov.hk/en/curriculum-development/major-level-of-edu/gifted/hong-kong-development/introduction.html

Capstone Project Course Syllabus Essay

MISSION: BSC is committed to produce globally competitive graduates imbued with strong value system through its relevant occupational, professional and technological trainings in the field of Fisheries, Agriculture, Art and Science, Information and Industrial Technology, Environmental Science, Tourism, Hospitality Management and Education and undertake timely research and community services along its core competencies to promote self-reliance, social responsibility, science and technology, Filipino culture and sustainable development. VISION: The BSC is a premier institution of higher learning in Batanes effectively educating and training people for self-reliance and global competitiveness in the areas of advanced science and technology community development, and sustainable development, and is committed in the preservation and promotion of culture. Batanes State College Information Technology Education Department COURSE SYLLABUS SUBJECT CODE : ITM 60 SUBJECT TITLE : SYSTEM ADMINISTRATION MANAGEMENT SUBJECT PRE-REQUISITES : ITM 34, ITM 35 SUBJECT CO-REQUISITE : ITM 37, ITM 38, MATH 13i, & ACCTG. 30 CREDIT UNIT/S : 3 UNITS NO. OF CONTACT HOURS : 5 Hrs. (2 hrs. lec. & 3 hrs. lab.) PER WEEK I – Subject Description: This course offers BSIT students the opportunity to demonstrate that they can indeed meet the levels of performance expected of an IT  Professional. It includes project proposal, feasibility studies, intellectual property, teamwork, budget, schedule, and management, professional communications (i.e. reports, presentations, planning, design, implementation, deployment, and testing. Moreover, the Capstone Project is a way of determining whether students are ready to graduate. II – Goals and Objectives: At the end of the course, the student should be able to: 1. Show mastery and efficiency in software development. – To analyze a current system and to propose a design (capstone project) for the improvement of the system. – To develop and implement the proposed capstone project. 2. Practice professionalism in carrying out task within a period of time. – To effectively and efficiently perform duties and responsibilities to meet the needs of a client. III – Instructional Modes 1. Lecture Method using the sequential (logical presentation of topics) and transitional (in-depth treatment of the topics) technique. 2. Discussion – Graded and ungraded recitation technique. Make students focus their attention on certain set of questions about a specific topic. 3. Activity Method – Students are energized to action to accomplish a learning (laboratory) activity. 4. Inductive Method – Process of generalizing that is from simplex to complex. 5. Investigative Method –using the problem solving technique. IV Course Outline TimeTable| Topics| Specific Objectives| Suggested Activities| Laboratory Equipment| Evaluation| 54 hrs.| Orientation on the college and program vision-mission, goals and objectives, and rules and regulations.Pre-proposal Stage†¢ Capstone Project Orientation†¢ Short Listing  of Possible Capstone Projects†¢ Title Critiquing and Patentability Check (Patent Searching)†¢ Pre-Proposal Statement Preparation†¢ Pre-Proposal HearingProposal Stage†¢ Writing of Chapters I, II, III, and IV (planning and design only)†¢ Proposal Manuscript Submission†¢ Proposal Hearing†¢ Proposal Manuscript RevisionsOral Defense Stage†¢ Analysis†¢ Design†¢ Development†¢ Testing†¢ Prototype Submission†¢ Oral Defense Manuscript Submission†¢ Oral Defense Proper (Public Presentation)†¢ Oral Defense Manuscript RevisionsPatent Process†¢ Patent Drafting†¢ Patent Application†¢ Technology Transfer| To help students understa nd, implement, and achieve the vision-mission, goals and objectives, and rules and regulation of the college and program.1. Bring together and integrate knowledge and skills in the course as a whole;2. Reinforceand develop competencies that have not been sufficiently emphasized in thefundamental subjects;3. Define a substantial engineering study or design task and carrying it to completion within a specified time and to a professional standard;4. Complete a comprehensive written and bound report that places the Capstone Project in context, defines its objectives, and describes the work done with the resulting conclusions orrecommendations;5. Bridge the gap between the undergraduate studies and the professional future, and demonstrating professional competencies and capabilities;6. Demonstrate initiative and creativity, taking pride in the achievement of a difficult task.| LecturesDiscussions| Laptop/ PCProjectorSpeaker| * Capstone project manuscript proposal defense * System Oral De fense (Public presentation)| V – Student Requirements: 1. Oral Defense CDs. a. Complete Documentation i. Final Oral Defense Manuscript (Word file) ii. Final Oral Defense Manuscript (PowerPoint Presentation file) iii. Final ACM-Formatted Manuscript (Word file) b. Developed System iv. Installation or Setup Files/Folders v. Installation/or Users’ Guide VI – Grading System 1. Manuscript Proposal Defense50% 2. System Oral Defense50% 100% Passing Mark: 75% VII – Textbook 1. What is the difference between textbooks and reference books? VIII – References 1. Methods of Research 2. Technical Writing 3. System Analysis and Design 4. Advanced Statistics / Probability and Statistics 5. Technopreneurship 6. Software Engineering 7. University of Cebu-College of Information and Communication Studies (UC-CICS). 2011. Capstone Project Guidelines. 8. University of Cebu-College of Information and Communication Studies (UC-CICS). 2012. Capstone Project Guidelines. 9. Intellectual Property Office of the Philippines. 2013. http://www.ipophil.gov.ph/ IX – Committee: Course Title:| Date Effective:| Date Revised:| Prepared by:| Approved by:| SYSTEM ADMINISTRATION MANAGEMENT| 1st SemesterSY 2013-2014| May 28, 2013| ____________________RICARDO Q. CABUGAO JR.Acting Chairperson, ITE Dept| ____________________APOLINARIA A. CIELODirector of Instructions

Analysis of Capitalism: A Love Story Essay

Michael Moore is the writer and director of the highly relevant documentary film, Capitalism: A Love Story, which is a film explicating on the financial crisis during 2007-2010 as well as the other aspects such as the economic stimulus package with the government committed in resolving the economic order of the United States and capitalism. The approach used in the documentary film is the dialectic approach. This type of approach was best utilized in the documentary wherein it uses two contradicting ideas that try to overpower each other. The film narrates and explains on the financial crisis as well as of other topics that are encompassed in the film. However, a devil’s advocate that serves as an adverse critic emerges to challenge or question the points raised by the other. Thus, this causes a healthy discussion and arouses the critical thinking of the audience. The documentary film although appeals to the general public; however, the satirical sense of the documentary focuses on the personalities in the government as well as the people mainly involved in the fruition of the ideas discussed in the documentary film. Overall, the documentary film is an eye-opener for the public that leaves room for the audience to critic and think of. The fallacy in the documentary film is the contradicting definition of capitalism expressed in the film. The creator, Michael Moore, expressed the Marxists definition of capitalism and that it needs the state, which is the very opposite of the real definition of capitalism. However, as the film shows how the government dips its control through the different courses of actions in attempt to resolve the problem. The arguments presented by Michael Moore are quite convincing, especially through his dialectic approach that make the viewers critically think of the ideas presented and conduct their own deductions. Although the ideas are more abstract, the viewers make up of the gap through their logical and critical thinking. Reference Moore, M. (Producer & Director). (2009). Capitalism: A Love Story [Motion Picture]. USA.

Ebay in China Case Study Essays

Ebay in China Case Study Essays Ebay in China Case Study Paper Ebay in China Case Study Paper 21/11/2011 E-Bay Strategy In China Alliance or Acquisition? Case Study Strategic Management Gabriela Salamonova Barbora Jandova Pierrick Boissel Julien Meunier Alexandre Godet SUMMARY I. The Input Stage ? ? ? ? ? CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage ? ? ? BCG matrix SPACE matrix GSM matrix III. The Decision Stage ? ? Matrix Analysis QSPM matrix IV. Questions ? ? ? ? Assessment of eBay? choice of market entry strategy for China, listing both the advantages and disadvantages of its acquisition strategy Assessment of the potential benefits and risks of eBay? s joint venture with Tom Online Assessment of both companies: eBay and Tom Online, decisions on their respective percentage of stake Strategic recommendation on International Commercial Strategy for eBay I- The input stage ? C. A. G. E. nalysis Cultural with †¦ Different attitudes in life Different sales practise To prefer local companies Different language, ethnicit ies, religions, social norms Best deal is the lowest price Administrative and political Differences in political system Corruption Market Access restrictions Time zone is different Differences in costs and quality of resources Currency problem Imbalanced economic development Differences with payment system Geographic Big distance between China and USA Economic Differences in consumer incomes Distance most affects industries or product †¦ Distance between two countries increases Auction-selling format is not usual for them, because there the prices went up and they used to deal the lowest price Customer confidence have only local and wellknown companies In China, people want to pay by cash a face to face In China are different government restrictions Different ways of functioning market It can leads to For which communication demand varies misunderstanding by income People in China don’t have Credit Cards, so prefer to pay by cash The company have to adjust to local currency This C. A. G. E. nalysis provides us information about differences that can create distance between two countries seeking to do business together. Expanding to China can cause some issues with the different culture and political system. In China are different government restrictions like USA and they can significantly affect the economics. In China can be complicated persuade people to trust international companies, and overcome government regulations and currency problem. For the eBay can be useful adjust more for the local environment, and provide good customer services to attract new customers. But on the other side here can be problems with the system of auction, because Chinese people like face to face purchases and they are used to see the prices decreasing instead of increasing. ? VRIO model After analyzing the external analysis of eBay, the next step is to focus internally at eBays core competencies in order to determine whether those strengths provide them with competitive advantages. In order to define these core competencies as competitive advantages or disadvantages, a VRIO analysis must be used. This technique measures each capability against whether it creates value for the company, it is rare in the industry, it is costly to imitate and if it is exploited by the organization. Which competenci es are likely to contribute to added value in terms of customer needs ? ? ? ? ? ? ? ? Resources / Capabilities Which competenci es are likely to contribute to cost reduction ? ? ? ? ? ? ? ? Valuabl e Rar e Costl y to Imitat e Exploited by organizatio ns Competitive implications Brand image Customer service Location Product diversificati on Information system Distribution Purchase protection Marketing ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Temporary advantage Parity Disadvanta ge Temporary advantage Parity Parity Temporary advantage Parity According to our VRIO analysis the disadvantage for eBay is its location in China because of imbalanced economic and technological development in different regions of China, differences in political system, government regulatio ns and other factors like corruption and currency problems. Information system is analyzed as the parity. The reason is lack of a customer service hotline on eBay? s websites. But on the other side they try to meet needs their customer, e. g. facilitate payment system. eBay? s executives do not adopt the management style to Chinese conditions. For the majority of population was the only option to pay by cash, because of non-users of credit cards. Also there are problems with the system of auction, because Chinese people like face to face purchases and they are used to deal the lowest price and in auction- selling format usually the prices went up. These issues caused the evaluation of marketing and customer service as the parity. E-Bay had adopted various expansion strategies, both locally in the US and globally in new international markets. It builds a brand image in the US as an industry leader and tries to expand to other foreign countries. Additional temporary advantage related to the purchase protection because respondents extremely agreed that eBay did the best job in monitoring and protecting its users from purchasing counterfeit items from its site. ? Competitive Profile Matrix In CPM is important to identify eBay ? s major competitors, their strengths weaknesses in relation to a sample company ? s strategic position. Proposed CPM shows the clear insight to the eBay about its strong and weak points relative to its major competitor – TaoBao. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for TaoBao only rating varies. TaoBao was established in May 2003, soon gained the hearts of Chinese consumers and beat eBay EachNet in China? s C2C online auction market. Its service offerings were later extended to include B2C e-commerce. By 2006, the company had become the leading C2C and B2C marketplace in China with a gross merchandise volume of US$2. billion, amounting to a 110% increase from 2005. Unlike eBay EachNet (in 2006) had seen its market share declining each year, until it had only a staggering 29%, compared to TaoBao? s 60%. On the other hand, TaoBao, albeit founded much later than eBay, was a subsidiary of Alibaba which had a more established presence in China. However, given a choice between a new foreign co mpany and a domestic one, Chinese people would opt for the latter. Trust was particularly important in China, due to the lack of an adequate legal system or other formal means of dispute resolution. Critical Success Factors ? ? Market Share – by year 2006 eBay? s market share declined to 29%, in comparison to TaoBao? s 60%, Price – eBay provides services fees – Insertion fee, Optional Features fee, Final Value fee, but to buyers were offered free, in comparison to TaoBao where it was free when they just listed an item, Competitiveness – TaoBao disposes with the people? s trust and history because of subsidiary of Alibaba. Also, Chinese people prefer domestic company more than foreign one. Customer Service – e. g. TaoBao made an important component of its AliPay system – an escrow. It helped ease consumers? concern by introducing thirdparty monitoring throughout the transaction process, eBay introduced it later. Other example can be technical support hotline, Customer Loyalty – eBay had not made much effort in building trust both towards the company itself and between buyers and sellers further exacerbated the problem (linked with previous AliPay). Company need to provide security every step of the way during a sales transaction to ensure that consumers feel comfortable making their purchases. This point discouraged buyers and it resulted into switching to competitors, Management – eBay? s executives hold on US management style, there is a lack of effort in adaptation to Chinese market, also eBay entered China with the assumption that its brand image in the US as an industry leader would transfer to the Chinese market without any modification, Global Expansion – eBay is more extended because of its global presence, TaoBao focus on Chinese market what is in this case competitive advantage because of people? s trust to domestic companies, Website Design – eBay provides opic-specific guidelines and links, both of which are meant for self help, this is considered bad thing by consumers in China where do-it-yourself is not as popular as in Western countries. In comparison to TaoBao, its website design suits more because of loaded with ? ? ? ? ? ? information, links, graphics, banners and multimedia. Chinese people also appreciate a customer service and tech nical support hotline. In conclusion, we would like to emphasize the last one line in CPM – total weighted score. It is the sum of all weighted score in both cases. E-Bay? s total weighted score is equal to 2. 6. Since it is below the average (2,5) the company is consider as weak. On the other hand TaoBao? s total weighted score is equal to 3. 41. Since it is higher than 2. 5 the company is consider as strong in position, the winner among its competitor eBay. ? IFE matrix ? EFE matrix ? IE matrix To comment this matrix, we can say that Ebay is situated in the Grow and Build part of the matrix. So strategies which could be implemented are market penetration, market development, product development, backward integration, forward integration, horizontal integration. II. The Matching Stage ? BCG matrix: High E-tailing: eBay should develop and invest on this SBU Market growth rate Low Online Auc ons: Leader on this SBU / Great future prospects (Asia /BRICS) eBay should con nue to exploit this SBU and stay the leader on it. 2 1,5 1 Rela ve market show 0,5 0,1 ? Space matrix: FS Conserva ve +6 +5 Aggressive 4. 4 +4 +3 +2 CA -6 -5 -4 -3 +1 -2 -1 -1 -2 -3 -4 +1 +2 +3 +4 +5 +6 IS 4. 6 -2,6 -3 Defensive -5 Compe -6 ve ES We can deduce from the matrix that: Bay has an Aggressive strategy, defended by a strong financial capacity, which allows them to tackle competitors not only when they penetrate the market but also when they are established (by kicking them out). The firm evolves in a really competitive environment (with only a few barriers to entry), in which they will still have to improve their situation, particularly in emerging markets, such as e-tailing. ? GSM matrix Ebay is in Quadrant II because its competitive position is weak and there is a h igh market growth. Consequently, different strategies are available for Ebay in China as the horizontal or vertical integration, the market penetration, the divestiture †¦ III. The decision stage ? Matrix Analysis To conclude, we can say that Ebay can establish four main strategies in China: Market penetration, market development, product development and horizontal integration. ? QSPM matrix To conclude, we can see that it could be better for E-bay to organize an alliance with Tom Online because of the opportunities engendered. IV. Questions Introduction E-Bay Inc. a US company providing e-commerce, e-payments and internet communication services globally – in 35 global markets across North and Latin America, Europe, and Asia Pacific. By the end of 2006, e-Bay was boasting 14% market share in the e-commerce market. 1. Critically assess eBay? s choice of market entry strategy for China, listing both the advantages and disadvantages of its acquisition strategy E-Bay first entered the Chinese m arket in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. By its businesses in online sectors reduces its business risks tremendously because of absence of any tangible assets and gives the opportunity to provide infinite number of transactions. ? Entering the BRICs market In terms of long-term action in global market it was valuable to entry the other market of countries famous as BRICs, which are deemed to be at a similar stage of newly advanced economic development. Chinese market was for e-Bay the second Asian destination after Japan, currently third because of expansion to India. First impressions of acquisition The acquisition proved to be a success. By 2003, EachNet had already commanded 85% market share. Its value had grown almost two and a half times, from US$90 million in 2002 to US$225 million in 2003, and its revenues were recorded at US$1. 8 million equivalent to a ten-fold annual growth rate. ? Researches of e-commerce perspective Market entry strategy focused on bringing something new, specific terminology is ? be-first-or-no thing? strategy. Bay aimed to obtain markets with great potential for e-commerce proved by researches giving perspective results in China, undoubtedly the researches are most important when the company entering a new foreign market. ? Creation alliances Trust We can positively evaluate the creation of alliances with the top three Chinese internet portals Sina, Sohu and NetEase for better visibility in the market. Despite this, eBay had to struggle with distrust coming from Chinese people because it had not made much effort in building trust. Chinese people at first did not trust to new foreign US provider of e-commerce services. They used to be in direct interaction with sellers until they received the purchase, because they felt uncertain about paying. ? Localising websites and modification E-Bay entered China with the assumption that its brand image in the US as an industry leader would transfer to the Chinese market without any modification. eBay had done a good job in localising its websites. Creating market-specific websites in local languages and 4 currencies and providing location-specific information, among other things. It also attempted to protect its brand image worldwide. Design of websites E-Bay used a similarly simple interface, emphasised automation throughout the auction and transaction processes. Also has allocated the section for frequent answered questions and provided topic-specific guidelines, both of which were meant for self help. Unfortunately Chinese people did not appreciate it, because the ? do-ityourself? system was not so popular customers considered it as s bad service. The adva ntages and disadvantages of its acquisition strategy Advantages China has immense market potential because all around the world are 1,23 billion Chinese language speakers. In China growing prosperity, technological advances. There is more liberal attitude by the Chinese authorities, what means the internet is becoming an easier and more popular place to do business. In China increase popularity of e-commerce. As more and more Chinese consumers had access to the internet and began to buy online. By February 2000, just six months after its start, EachNet had over 220,000 registered users simultaneously holding more than 20,000 auctions each day Acquisition of EachNet. It was Chinas first online auction website with rich business knowledge, strong domestic and international experience, and well-thought business strategies. EachNet was able to win financial backing from several large venture capital companies in the US In China retailers offer products seldom online and people could shop everything in the comfort of their own home. EBay EachNet was also the largest online advertiser in China. Its performance was remarkable, and by the end of 2003, the number of registered users on EachNet had reached 4. 3 million, amounting to nearly a 95% increase from its 2000 level. Disadvantages In China could be problems with slow internet speeds, high internet access costs, imbalanced economic and technological development in different regions of China, the absence of a reliable credit system for online payment, government regulations and other factors like corruption, currency problems. Auction-selling format might have discouraged some consumers from shopping on EachNet. In China, retailers and customer would haggle over almost anything in order to get the best deal, and the best usually meant the lowest price they could have. Thus, an auction-selling format where prices only went up might have seemed bizarre to most Chinese consumers. Emerging competitors TaoBao (Alibaba subsidiary). EBay EachNet faced the obstacle of increasing competition from local market rivals. By the end of 2006 eBay EachNet had its market share only a staggering 29%, compared to TaoBaos 60%. Big disadvantage was short history of eBay. The eBay was as a foreign company founded in 1995 with less than ten years of history when it first set foot in the Chinese market in 2002. So it was as fairly new to Chinese consumers. TaoBao was founded much later than eBay, but n the other hand it was a subsidiary of Alibaba which had a more established presence in China. The eBay used online payment system PayPal and it did not incorporate an escrow into this system. But on the other hand competitor TaoBao, made it an important component of its AliPay system. An escrow helped ease consumers concern by introducing third-party monitoring throughout the transaction process. And in this way eBay lost some customer. 2. Assess the potential benefits and risks of eBay? joint venture with Tom Online The joint venture formed by E-Bay EachNet and Tom Online presents some benefits as well as some risks. Benefits ? Knowledge of the Chinese market Tom Online has a strong knowledge of the Chinese market which is that E-Bay is looking for in order to gain market share and notoriety on the Chinese market. And as we said earlier, in order to tackle the Chinese market companies need a partner in order to have the political acces s, and Tom Online political connection could be very helpful for E-Bay success in China. Tom Online = a famous brand in China The first benefit we can find is that TOM Online is a Chinese domestic brand, which is much better for consumers of China. In fact Chinese consumers mostly like well know Chinese brands even in the Internet. Tom Online is a well know company in China, leader in sphere of mobile value-added services, and its internet portal, www. tom. com, is one of the biggest and most popular in China. This brand is recognized throughout China and the internet. ? Knowledge of telecommunication services One of the problems of E-bay EachNet was the communication and telecommunication services. Tom Online has a good experience in cooperation with Skype and the result was pretty good. Tom Online succeed with Skype and it has the knowledge to present new product in the market and how to increase its market share. Moreover, this joint venture allowed E-bay to enter the mobile commerce market, their users could participate in online auctions using their mobile phone, PDA, etc, a sector in which Tom Online had been a market leader Risks ? Devaluation of E-bay image Risks on this joint venture exist for E-Bay. In fact there is a risk of devaluation of the E-Bay Brand in the Chinese market because customers will be focus on the Tom Online and/or EachNet brand, product and services. ? Financial risk Also there is a financial risk. E-Bay can lose some money because Tom Online has 2% bigger ownership, but in amount of money, E-Bay invests two times more than Tom Online, and the success will depends more of Tom Online company than E-Bay work. ? Difference of targeted customers Also a last risk could be the target of E-Bay and Tom Online. Tom Online is focused on mobile value-added services and their target audience is generally young consumers, but E-Bay target audience is a little older. ? Culture difference E-Bay is an American company, different than the Chinese in the way of thinking and doing things. This might causes E-bay a hard time adjusting to the Chinese market needs, and trust issue (even though they tried to resolve it by owning only 49% of the company). 3. eBay will have a 49% stake in the new joint venture while Tom Online will have 51% ownership. Critically assess both companies, decisions on their respective percentage of take. In December 2006, eBay Inc. , announced its plan to form a joint venture with Chinabased online portal and wireless operator, TOM Online, that would give each company 49% and 51% ownership respectively. This was eBay’s third strategic move in China, following its acquisition of a 33% stake in domestic counterpart EachNet in 2002 that marked its entry into the market, and a full acquisition in 2003. Despite the initial good results, eBay had been losing market share to local rival and Alibaba’s fully-owned subsidiary- TaoBao. By 2006, eBay had seen its market share drop from a high of 85% to a staggering 29%, while TaoBao’s continued to increase, reaching 60%. The joint venture was therefore an attempt by eBay to save its failing Chinese operations. The move also reflected the increasing difficulties foreign internet companies were facing in China because of fierce competition and a changing market environment. eBay believed that it would benefit from TOM Online’s local knowledge and political connections. The first thing we can say about E-Bay EachNet and Tom Online’s joint venture is that is a success. Although E-Bay is a big company and success in US and around the world, China is a particular market where the better can lose. E-Bay had some difficulties to launch its business due to the cultural differences and moral values. Chinese people are more ? nationalist? and still trust their own companies more and respect them. The good thing for E-Bay is that Tom Online is a successful company with a good reputation on the Chinese market. Their activity area is also not far from E-Bay’s mainly internet and other IT services, and mobile entertainment. Tom Online known also a business expansion and cooperation with Skype, and today they also know a decrease in revenues so joint venture also was an opportunity for them. But we can ask us about the percentage of the participation. Why the participation is 49% for E-Bay and 51% for Tom Online? And also why E-Bay invests more than Tom Online? And why does the E-Bay brand disappear on the Joint Venture (Tom EachNet)? We can try to explain this situation thanks to several factors. About the brand we know that Chinese trust more in a local brand. That why E-Bay not appears on the joint venture name. E-Bay prefers having two well known local brands (Tom and EachNet). Also in this joint venture, Tom Online invest US $ 20 million and brings the knowledge of the local market, the technology and the brand value, which could be more important than money in order to tackle a market. Moreover TOM Online has very important persons among their shareholders. This joint venture would open a whole new market segment for both – E-Bay and also TOM Online, allowing them to fulfil and widen significantly together. Why not launching E-Bay in the mobile world? As we said before, China is a difficult market to tackle and launch a sustainable company on this market is a hard work. But this market gives the opportunity of customers which could increase the revenues (approximately US $ 1. 5 billion). The stacks are so important for E-Bay and Tom Online that the Tom EachNet joint venture was a good answer for their difficulties in China. 4. Strategic recommendation on International Commercial Strategy for eBay One of the first recommendations for eBay’s growth would be to maintain global growth initiative (China and India). The number of internet user is increasing in those countries. The difficulties for eBay are to success the integration of the Chinese market. Indeed, the eBay’s image brand in China is critical by Chinese people. They explain that eBay is not trustee website, the direct competitor TaoBao has free services. Moreover others problems are the difficulties to integrate the Chinese market due to the different laws, rules, or the control of internet by the Chinese government. The second recommendations would concern the electronic innovation. For example, the interface of the website could adapt to the difference of culture of the market targeted, the website should be more secured to keep or have a trustee image†¦ The third thing would be to set up new services or new application. For example, the e-tailing could be a good service. E-tailing is synonymous with business-to-consumer (B2C) transaction, and it is the selling of retail goods on the Internet. The last recommendation would be the reinforcing the marketing and the fact to keep a step ahead towards the competitors. The different recommendations on International Commercial Strategy for E-bay could be: ? Maintain global growth initiative: ? Alliances ? New markets (develop India and China) ? New products ? Keep different cultures in mind ? Technological development: ? Rapid application development (software for new and existing market areas, e-tailing) ? Security: ? Back-up systems ? Online verifications of electronics goods ? Enhance trustee service ? Online banking protocols ? Enhance back-end ? Reinforcing marketing: ? Improve and maintain their image brand ? Global branding to make eBay generic brand with online auctions and etailing ? Step ahead: ? Identify and analyze global trends ? Innovative products and interface

How to Build the Best LinkedIn Marketing Strategy For Your Business

How to Build the Best LinkedIn Marketing Strategy For Your Business When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. However, when people think about their social media marketing strategy, LinkedIn often becomes an afterthought. It doesn’t have to be, though. LinkedIn is an incredibly powerful B2B tool  that can help boost the buzz around your business. And with the right strategy, it can be immensely useful for building your brand. When you read this post, you be able to take away the following: Learn how to target the right B2B audience that will generate the right leads. Strategically create content that establishes your business as an expert in your industry. Measure your performance and understand if your efforts are successful. With all that knowledge you’ll be able to build the perfect LinkedIn marketing strategy for your business. This Is How To Build The Best LinkedIn Marketing Strategy For Your BusinessGet the 411 on Why Your Business Should Be On LinkedIn Looking for a reason to get your brand on LinkedIn? Weve got 25 of them on this free infographic. Jam-packed with relevant statistics and figures on the networks effectiveness as a marketing channel, you’ll learn why LinkedIn is one of the most powerful B2B tools you have at your disposal. Download it now and share with the skeptics in your professional circle. First, Determine What Your Goals Are The first step in your goal development process involves figuring out what your company goals are. Do you want to: Generate more leads? Drive traffic to the website? Increase content shares? Establish your business as an expert in the field? What are your top #LinkedIn #marketing goals?How Can LinkedIn Contribute To Your Business Goals? Once you have your goals set in place, you can begin to determine how LinkedIn can help you contribute to those overarching goals. Some benefits that LinkedIn  is known for are: Lead generation:  According to Hubspot, LinkedIn visitors convert 277%  more often to leads than visitors on other social media sites. Recruitment:  According to LinkedIn, social professional networks  are the number one source of quality hires. Brand Awareness:  LinkedIn is built on the basis of creating a network of connections, which can help kickstart your brand awareness by connecting with your potential audience members. Establishing Authority:  Because of its professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has. We’ll cover how you can create that content a bit later in this post. Depending on what overarching goals your team has selected, will determine how LinkedIn can help you reach them. For example, if one of your overarching business goals is to increase the number of sales leads for your company by 50%, working and networking on LinkedIn could help you reach that goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives How To Track Conversions From LinkedIn in Google Analytics To set your leads goal, you need to find a base line. Open your Google Analytics, select Acquisition, then Social: In Social select Conversions, then LinkedIn.  Once there set your dates back and gather the last six  months  of conversion data: To track that data, you need to have goals  set for when you lead conversion occurs. For example, if a potential consumer filled out a contact us form, that they clicked on from your LinkedIn page, that would generate a lead. That number will act as your baseline and help you determine a solid growth percentage. For example, say that in the past six months I converted 1,000 leads and now I want to increase my leads by 25%, I’d want to add 250 more leads in the next six months. LinkedIn has also introduced LinkedIn Lead Gen Forms, which are an easy way to collect lead information straight from your profile. Are you generating leads with #LinkedIn Lead Gen forms?How To Determine How Much Traffic LinkedIn Is Referring To Your Website You can also find your referral traffic that is coming from LinkedIn in your Google Analytics page. Go back to Acquisition and then select All Traffic. From All Traffic select Referrals  and scroll down to find LinkedIn: In the graph, you’ll be able to see the total number of visitors LinkedIn is driving to your website as well as the overall percentage it’s contributing to. The same way that you set your goals for leads growth is going to apply here. Look at your past six months of data and set a reasonable growth percentage. Recommended Reading: How to Focus on 10X Growth Projects How To Track The Number Of Shares Your Content Is Receiving To find the number of shares your content has gained, you’re going to turn to the in-app analytics on your LinkedIn profile. Select Updates and change the drop down menu to Shares. To calculate your goals look at the average number of shares over the past six months and select a reasonable percentage growth goal. How To Use LinkedIn To Establish Your Business As The Expert In Your Industry How do you want to establish your business as the expert in your field? Are you going to publish more content? Or maybe jump in and interact with LinkedIn groups more often? It’s important to remember that interacting in a group or posting more often in a group won’t automatically establish your authority. The content you share needs to be informative, thought-provoking and original. While there isn’t a metric that is going to be able to tell you specifically that your business is authoritative, you can track metrics like follower growth, shares, and quality of engagement. Why those metrics? The more followers you begin to have, the more shares your content receives and the more your audience interacts with your content, the higher indication you’ll have that your audience is finding value in your content. How can you track that and create goals around those three metrics? Most of these metrics can be found in your in-app analytics. Go to your LinkedIn page and select Followers in your drop-down menu to find your follower growth and Updates to find your shares growth and overall message interactions: To set your goals you can either take the average of growth for the past six months of posts, or you can take the average for the week and build your goal based off of that average. Whatever your team decides to do, calculate your baseline and figure out how much your team wants to grow that baseline by. Recommended Reading: How to Use Social Media Analytics to Create the Best Posts Determine Who Your Audience Is You can’t create great content if you don’t know who you’re targeting it toward. The next part of your LinkedIn strategy involves figuring out who your target audience is. The important thing to remember is that LinkedIn is a B2B channel. You can’t just transfer your Facebook content to LinkedIn and call it good. This audience type needs to be catered to in a very specific way. Figuring out who will be part of your target audience involves thinking about: Who are they? What problems are they experiencing? Where are they experiencing their problems? When are they experiencing them Why  are they experiencing them? Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Optimize Your Profile For Maximum Exposure One of the last steps in your strategy will be optimizing your LinkedIn profile for maximum exposure to your intended audience. Set Your Profile Picture Your profile picture should be your company logo and within the optimum  size image for LinkedIn. The standard size for LinkedIn is 400x400px. Utilize Your Banner Image Setting the right banner image can help bring more personality to your LinkedIn page. It can be standard like a CTA  or more unique, like a photo of your office: Make Sure Your Bio Is Completely Filled Out One of the most overlooked parts of any social profile is the biography. While this may seem like a small detail to deal with, having a bio that isn’t filled out is causing you to miss out on another opportunity to interact with your customer base. The nice thing about your LinkedIn bio is that it’s easy to edit with many parts of it allowing to drag and drop pieces in from your website. Check out this link  to learn how to edit your company profile. Now you might be wondering what does a great LinkedIn bio include? According to FindandConvert,  your business bio should include: A great company overview. You know better then anyone else what your company is all about. Take that space to tell your audience what you’re about. Do you have a mission statement or values that your company lives by? Add those in. Information about your products and services. What are you doing as a company that is setting you apart from the crowd? If a potential lead is experiencing a problem how can your company help solve it? If they don’t know what types of services you offer, why would they choose you? Recommendations.  92%  of people trust peer recommendations over advertising. Meaning why wouldn’t you showcase some of the recommendations you’ve received from your current clients. If someone is on the fence about your company, what better way could there be to persuade them. What does a great bio look like in real life? Check out this example from Bobcat: Establish Voice And Tone The next part of your strategy involves creating a professional voice and tone. What’s voice and tone, you ask? According to Buffer,â€Å"your voice is your brand personality described in an adjective while your tone adds a specific flavor to your voice depending on different factors or situations.† So let’s tackle voice first. What is your brand personality? Are you informative, thoughtful, political or purposeful? To help you get started, have your team write down three adjectives that describe your brand voice and together determine the final three that your company is going to embody online. Here is a list to help you get started if you’re stuck: Once you have your final three adjectives decided you can move on to developing a specific tone for LinkedIn. Tone is going to be more specific, as it’s going to define how your voice sounds on LinkedIn. If your overall voice is modest, how do you want that to come across to the professionals you try and connect with on LinkedIn. Are you going to be modest with a professional tone or modest but excited? Now instead of choosing three adjectives, you’re going to choose one overarching tone that a majority of your messages on LinkedIn will be in. Remember that your tone will switch from time to time, depending on the situation that you’re posting. How can you find that balance between being personal but professional? Check out some of these examples. Target Target finds a balance between the professional and personal voice in this post by highlighting their company culture, while still maintaining a professional tone and demeanor: Adobe Adobe knows how to reach their audience of graphic designers and creators by appealing to their audience’s love of design, while still using language friendly enough for the non-designer audience members to understand: Ulta Beauty Among the three examples, Ulta is one of the more personal voices that is active on LinkedIn. Ulta works with many young men and women to help them find confidence in how they look. Therefore the brand needs to seem incredibly approachable. That’s why posts like this one work so well for their audience; it shows their intended audience how Ulta employees will go above and beyond to help make sure that someone loves the way they look: Be Smart About Your Content Strategy LinkedIn is so much more than publishing  posts and hoping that something sticks. Depending on the goals that you created earlier, your content and what you create for LinkedIn will shift. How you convey your content is important but so is, what types of content that you choose to share. Are you going to be sharing: Case studies White papers Blogs Slide Decks Video via YouTube Infographics LinkedIn Pulse posts These are all different content types that work well on LinkedIn. Recommended Reading: How to Develop a Winning Social Media Content Strategy [Free Template] Establish Your Company As An Expert In Your Industry If you want to be the go-to expert in your industry, LinkedIn is a great place to help you establish that reputation. However, that expertise status doesn’t come overnight and will take careful execution to get it to stick. How Can You Solve The Problems Your Customers Are Experiencing One way to establish your authority in your industry is to show how your company can solve specific problems, better than your competitors. Remember as a B2B business,  your target audience isn’t going to make a split-second decision, so showing them how you stand out above everyone else can help sway your target audience your way. How can you stand out to your potential audience? See if your content answers the following questions: Is our content empathizing with their problem? Is our content creating an emotional connection to where our potential customer is at in their buyer journey? Is our content drawing a line from point A to point B that connects our audience members problems to our solution? If your content isn’t highlighting the answers to at least one of those questions, it may be time to go back to the drawing board and see how you can help lead your audience to the conclusion that you are the company to work with. Take the Hilton brand for example. They have thousands of hotels, and part of their target audience could be getting traveling business people to invest in a stay at them. The post talks about how the new integrations in a travel app can help ease their stress levels. Hilton on LinkedIn: "Our new Hilton Honors integration... Our new Hilton Honors integration with the Travel and Transport Dash Mobile app looks to take some of the stress out of business travel. Learn more: ... Freely Share Your Knowledge To truly establish your authority on LinkedIn you need to be prepared to freely share your industry knowledge. What? That seems crazy, doesn’t it? Isn’t your insider knowledge something you’re supposed to keep to yourself? You could, but it wouldn’t help with your authority online. What can you do to freely share your knowledge with your audience? More importantly, how do you know when to hold information back? Share your knowledge when: It’s basic. What that means is that the information that you share with your audience may not be stuff they would know but other people in your industry would. Your customers are constantly experiencing a problem that you can show them how to fix. Why would you want to go and fix a 2 cent problem when you could show your audience how to fix it themselves? It saves their time and you get to focus on solving bigger problems. Don’t share your knowledge when: It’s a company secret.  If your company or brand has a secret way of doing something, like the Bush’s Baked Beans family recipe, you probably want to keep that to yourself. The topic is going to put their audience in over their heads.  If your solution is incredibly complex and would be difficult to do unless you had industry knowledge, keep that to yourself and have your customer contact you for help instead. Here's when you should (and shouldn't) share your knowledge on LinkedIn:A  great example of this, is one Jay Baer’s utilizes in his book Youtility.  According to Jay, Geek Squad has a ton of do-it-yourself  YouTube videos  that show people how to easily fix common computer tech problems. Jay explains that it might seem counterintuitive. Wouldn’t they want those people to come to them first? Not necessarily. Jay goes on to explain that eventually the person trying to fix their computer is going to become overwhelmed. Who are they going to turn to? A random computer company or the company they’ve already gotten all that information from? What could that look like on LinkedIn? Take for example. We’re constantly sharing information with our followers in order to give them the knowledge to create the best possible marketing content out there. We structure our social media posts to help answer common questions; like this one relating to how to start your own webinar. on LinkedIn: "Need help with doing a... Need help with doing a killer webinar? Here's our 4-stage approach: http://cos.sc/2uHievh Share The Most Valuable Content Possible We have a motto  here at :â€Å"To be the best marketing blog on the web.† That same motto can apply to your LinkedIn content, but instead of just producing the best content, you’re going to share the best content too. What does the best content on LinkedIn look like? The best content out there should be: Well-researched.  Well-researched content is backed by a plethora of different credible sources. What’s a credible source? This image from Contents  Magazine  breaks down the best types of credible sources that should be included in content that you share. Highly informative.  According to Roger Bryan, your content needs to to be unique and useful to your target audience. If you’re creating content that just rehashes what others have already said on the subject, you’re not informing your audience of anything because it’s information they already know. Authoritative. Isn’t that the same thing well-researched content? Not exactly. Authoritative content is the authority of your content overall; not just a single post. How much can people trust the content that you post to your LinkedIn page? You can build that  credibly  with your audience through publishing reliable, well-researched content. Utilize Your Highly Informative Content To Successfully Target Your Audience There are three key pieces that your content needs to follow for your company to successfully target your audience on LinkedIn. According to Content Marketing Institute  those types of content are: User generated content: Content that comes directly from your target audience. Expert content: Content that comes from industry experts. Branded content: Content that comes from your company. Is This Content Focused On a Topic That My Audience Cares About? If you’re creating content that’s outside your audience’s scope, why would they take the time to read it? Their time is already precious and limited; they’re not going to waste in on an article that has nothing to do with them. So how do you find topics that your audience cares about? Look to the influencers in your industry. How can I find influencers in my industry? Usually, a Google search will pull up major influencers in your industry. However, you can also check out popular LinkedIn groups to see who is having some major pull with your audience. What are they talking about that is causing other people to respond or share their content? If you want to be direct, survey your audience straight from your LinkedIn page. Ask what they want to hear and see you post about. How? LinkedIn doesn’t have a built-in polling feature like Twitter does but you can still create a poll through a tool like SurveyMonkey  or Google Forms. Most of these tools will have in form analytics which will allow you to gather data on your audience’s responses. Some common questions you could add into the survey are: What topics are we talking about that you enjoy us covering? What would you like to see us cover more? What would you like to know about our products and or our company? Set An Attainable Posting Schedule There are recommendations everywhere that give you a suggested optimum posting schedule.  While those are usually great starts the number of times your business needs to post to LinkedIn will depend on one thing, your audience. Your audience will tell you  how often you need to post to LinkedIn through how often they interact with your content. What? You’ll see strong or weaker interactions on your messages. For example, if you post five times a day and get three responses but then you post three times a day and get ten responses, that is a subtle way your audience is telling you what want they want to see from you. â€Å"But what if I want to know what an average posting schedule looks like?† According to 14 different studies  and our internal research, the following would be the start of an optimum posting schedule for LinkedIn: