Listening to Music Essay

Today stress is a factor that we have to learn living with, manipulating it to benefit us thereby preventing the development of depression and stress related diseases. This can be attributed to globalization which although it has greatly improved our lives and made our activities simpler it has also introduced negative aspects that lead to the development of stress. For instance programs and advertisements aired on our televisions are filled with violence which is viewed as eye catching and therefore tolerable. However, the violence has natured aggressive attitudes in children that are emanated in form of delinquent behavior in their teen lives thus developing stress from the prejudice and seclusion they receive from the community. Their parents too suffer from stress because of worrying about the safety and attitudes of their children. The community is also stressed by the menace of these teenagers. Many of you may be asking how stress can be managed especially with the little time that we have for ourselves, because most of our time is consumed by education and work. Worry no more because I have a solution that is easy to adapt to, access, simple to use and thus demands little effort from us; listening to music. My interest for music begun from childhood, whenever I was moody or angry I would lock myself in my room, turn the volume of my radio full blast and enjoy the tune of the music. Well this did not last for long because as you have all guessed I had to turn off the radio, orders from my parents, but the short period that I listened to the music did wonders because my anger subsided leaving me in a calm state. I can also attribute my success to music since while listening to its beats my concentration increases and thus develop ideas that will be beneficial to my life or solutions to problems that were disturbing me. Therefore, I am able to manage stress and its attributes (Chekitan & Schultz, 2005). Conducted research and studies have shown that music as a product is customer oriented because it portrays many benefits into our lives and acts as solutions to some of the demises that we suffer from. For instance today medical practitioners are using music to treat cancer patients whose treatment methods are painful and thus the patients require a relaxation factor to withstand the pain. Music is also used to treat children suffering from Attention deficient diseases (ADD) because it gives them a sense of belonging and increases their concentration, pain management, promote patients movement in wards as they will be tempted to move by the beat of the music, calm down patients, lower blood pressure, boost immunity and ease muscle tension for both the patients and medical practitioners (Laermer & Simmons, 2007). Music also penetrates into the brain cells stimulating the development of a brain wave whose resonance is in accordance to the tempo of the music. Music that contains fast, sharp and strong beats increases the concentration of the listeners thereby increasing their focus and thinking capacity. On the other hand music that constitutes slow beats results to the development of a calm state which has meditative therapy on the listeners thus relaxing them. Moreover, the ability of the brain to create different types of wave resonance is long lasting thus helping to manage stress. This is because these different brain waves also produce positive impacts onto the other parts of our bodies, for instance relaxation decreases breathing rate and heartbeat rate therefore reducing the chances for development of a chronic disease such as cardiac arrest. In the process havoc stress related responses are curbed because a positive state of the mind is maintained as the listeners develop an optimistic attitude. Furthermore, depending on the tempo of the music the relaxation soothes listeners to sleep a condition that eliminates stress, depression and anxiety effects (Kotler & Keller, 2005). Music also helps to improve the performance of students in class because the prominence of its beats eliminates environmental factors which distract the attention of students causing them to occasionally fidget and increase their desire to stand up and move around. This is because the repetition of the music beat contributes to the relaxation of muscles which reduces the hyperactive nature of the students thus increasing their focus on what they are learning. Music has also proved to be beneficial while exercising. This is because music helps the exerciser to concentrate on what he is doing as all the external factors that may contribute to his distraction are eliminated. Also the relaxation effect that the music creates reduces the strain that the exerciser may feel thus increasing his exercising capacity. Music also arouses psycho motor sensations improving the exercisers motor coordination (Barlon, 2006). Furthermore, there are many types of music that can suit the desires of everybody whether old, young, professional, rich or poor. Music as a product provides a wide range of selection that can be used to achieve certain benefits. The ability of music presenting a choice to its listeners proves that it is market oriented this is because people can change the type of music they are listening to suit a particular occasion. For instance when lifting weights music that contains fast and sharp beats should be used to help the exerciser increase the tension of his muscles and thus comfortably lift his weights. Contrary to this if slow music is used the exercisers tends to get tired quickly because the weights feel heavier due to the relaxation effect of the slow music (Silk & Harvard Business School Press 2006). The price of music is cheap because the benefit it prevails outweighs its monetary value. Listening to music is therefore affordable because little money is contributed to access music and listening devices. However, this is only done once because one remains with the music and the equipment thus will not need to contribute more money if he wants to listen to the music again. Moreover, the attention and energy needed to access music is little and in fact it is perceived as one of the music benefits because it increases the concentration and focus of the music seeker. Furthermore, the time spent when purchasing music is so little because music is sold by many people therefore, it is not a rare commodity. Also music is well classified and thus one cannot waste a lot of time looking for the type of music he/she desires to listen to (Sandhusen, 2008). Music is easily accessible because it can be found everywhere and there are so many devices that have been developed to aid in the simplification of attaining and storing music. Music can now be found in stores, online, itunes, mp3 sharing, ipods, from the television and the radio among other places. Thus people can enjoy the benefits of music without waiting for long periods of time because music is not located in a distant place that one needs to travel to purchase it or needs to wait for its delivery (Barlon, 2006). Media agencies are also promoting the benefits of listening to music by educating and advising people to seek this mechanism especially when under stress. The exposure on the benefits attained from listening to music that the media has done has increased the attention of many who have resulted to the conduction of research and studies that prove my contention to be true. This has also led to the establishment of music therapy a discipline that has now gained popularity as it can be used in all industries whether administration or medical. Furthermore, information about music therapy can be easily accessed online where the process used to perform music therapy, the cost of attaining these services and the location where these institutions can be found is well expressed and is in a language that is easily understood. Furthermore, music can be perceived as a universal language because music is globally listened to therefore, each one of us acts as an advertising agent for music influencing other people to start listening to a particular type of music in an attempt of attaining the same benefits (Barlon, 2006). From the above it is quite clear that listening to music can prevent the occurrence of negative stress related attributes such as suicide attempts, heart failures, loneliness and the pessimistic attitude among others. Therefore, everybody should make listening to music their hobby or increase the time they dedicate to this precious life extender and health maintainer mechanism. However, we must remember that although the power of music is good and results to unimaginable wonders to attain this, one must intelligently choose the right type of music to listen to at a certain time or occasion and use effective measures for instance while exercising low volume of the music is required to prevent further distraction of exerciser. Therefore, I would encourage people to listen to music which is productive and whose meaning or concept can easily be understood. Word Count: 1499 Reference List Barlon, K. (2006). The Concept of the Marketing Mix. Presentation on Marketing Management, 1, 2–7. Chekitan, S. D. & Schultz, E. D. (2005). In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century. Marketing Management, 14(1). Kotler, P. & Keller, L. (2005). Marketing Management. Upper Saddle River, NJ: Prentice Hall. Laermer, R. & Simmons, M. (2007). Punk Marketing. New York: Harper Collins. Sandhusen, R. (2008). Marketing. 4th Edition. Hauppauge, NY: Barron’s Educational Series. Silk, J. A. & Harvard Business School Press (2006). What is Marketing. Watertown, MA: Harvard Business Press.

Wild Animals As Pets

According to HSUS, the human society of the United States, wild animal trade is a multi-billion business, following to drugs and weaponries on the black market. It is a fifteen billion dollar industry in America alone. Keeping wild animals as pets not only risks your life but the people around you too. Not to mention, the animal itself and the environment. There has been numerous cases where the animal has been killed, neglected, and where they have unsatisfied its basic needs.Exotic animals deserve to live in their natural habitat where they are most happy; consequently more legislation needs to be enacted that restricts and makes owning wild animals illegal. The five worst common wild animals that are kept as pets are Primates, large cats, venomous snakes, bears, and coatis. There are many reasons why these would make terrible pets such as the animal can injure you or even kill you. Some big cats at first might be cute to play with while they are young. However once an adult, it ca n end up being very aggressive.Furthermore, instinctive behavior and behavioral disorders are normal, you can never know what to expect from them. It takes time to domesticate an animal, taming dogs and cats took centuries. They simply do not do well with people like ordinary pets do. There was a case where a two-hundred pound pet chimp in Stamford, Connecticut, fiercely attacked a woman he had been well known for years, leaving her severely wounded with most of her face ripped off. The woman, Charla Nash of age 55,was visiting her friend, Sandra Herold, who owned the chimpanzee.The chimps name was Travis, who was a famous figure downtown, who had performed in TV advertisements and frequently modeled or snapshots at the shop ran by his proprietor. Sandra aggressively tried to get Travis off, but she was no match for a two-hundred pound ape. So she called for help, shortly, the police had come. Once they had arrived Travis ran away, the police went in search for him and shot him, but then he had ran away again. The police ultimately picked up a hint of blood leading to the household and discovering him deceased.Charla had to go through a twenty hour, multiple face transplant operation and is blind for life. Outbreaks like the one in the Charla Nash case wouldn’t of happened if wild animals were kept in their natural habitat. Keeping the animal is just bad for the animal itself. Some owners will have the exotic animals teeth or claws detached, not only does it hurt the animal but it is cruel. How does a bird feel if it can’t soar in the sky? Even if an animal does keep its entire body parts, the minimal room it has as related to the wild regularly generates insanity, depression, and vicious behavior.Such psychological problems can be often seen as a mutilation in such as tearing fur or feathers off their limbs. Most people who own wild animals keep them in a cage or captive. Cages are prisons to animals. Animals held confined cannot wander, fly, cl imb, pick a spouse or live at will. They are imprisoned, hampered, and isolated. They are stripped of regulation over their natural lives! Also, having medical maintenance for the animal is very hard. Some owners are afraid to bring their wild pet to the vet because it is often banned to have them in the first place.Additionally, various exotic animals hide the signs of sickness, and the majority of people wouldn’t even know what indications to look for. Lastly, finding an appropriate veterinarian could require a visit to the wildlife park which can be quite expensive. There are also significant environmental aspects to take in mind. The American Society for the Prevention of Cruelty to Animals informs that newborn animals are the most wanted and produce dealers the biggest profits. Poachers will generally slaughter the defensive mother so that it's easier to capture the baby, furthering the stimulation of the extinction  rate of countless already endangered animals. While some exotic pets have been created in confinement, many wild animals are taken straight from their inherent homes.The pressure of being violently removed from their families causes certain animals to pass away before they even get to a private residence. Removing exotic animals from their natural environment, like the tropical rain forest or African savannas negatively disturbs the ecosystems, which, confirming from the ASPCA, depend on those species to advance the life progression of vegetation and maintain animal populations in check.There are fairly a couple national laws that disallow the exportation and federal transmission of certain wild pets in the United States. These consist of the imprisonment of Wildlife Security Act, the Wild Bird Conservation Act and the Endangered Species Act. Furthermore, numerous states have limitations on the possession of exotic pets. According to the ASPCA, these regulations vary immensely from one state to another state and can estimate from to tal sanctions to merely demanding a license.Internationally, the Settlement on the Global Trade in Endangered Species of Plants and Wildlife standardizes the import and export of vanishing species. In a somewhat different disposition, animal benefit establishments like the human society of the United States have established assemblies like the Species Survival Network to endorse wildlife fortification and educate communities about the endangerments of wild pet ownership. Though, despite these legislations and a humanitarian purpose, the exotic pet trade is still a thriving industry.

Uses of ICT

This section will discuss the background of the study, the statement of the problems, the objectives of the study and the method and limitations of. BACKGROUND. The integration of Information and communication technologies (ICT) into the curriculum is one of the most challenging tasks facing schools. It raises fundamental questions regarding the purposes of schooling and the nature of the curriculum. Information and communication technologies (ICT)—which include radio and television, as well as newer digital technologies such as computers and the Internet—have been touted as potentially powerful enabling tools for educational change and reform. When used appropriately, different ICTs are said to help expand access to education, strengthen the relevance of education to the increasingly digital workplace, and raise educational quality by, among others, helping make teaching and learning into an engaging, active process connected to real life.. The effective integration of ICT into the educational system is a complex, multifaceted process that involves not just technology—indeed, given enough initial capital, getting the technology is the easiest part! —but also curriculum and pedagogy, institutional readiness, teacher competencies, and long-term financing, among others. The positive influence of ICT in schools continues to rise and can no longer be denied. Although, as yet, ICT is by no means at the heart of our education system, it is now widely recognised as an essential tool for learning in the twenty-first century. Indeed, it is vital that today’s children are enabled to take advantage of lifelong learning if they are to survive the constant pattern of change that is likely to mark their working lives. This means not only being comfortable with ICT as a medium, but also being able to exploit its potential to the full and understanding the ways in which ICT can make learning more effective.

Responsible Gaming Project Essay Example | Topics and Well Written Essays - 1000 words

Responsible Gaming Project - Essay Example Many government and non government organizations have been set up to ensure responsible gaming and to research on gambling disorders and to treat them. The largest private research centre present in the United States of America is National Center for Responsible Gaming (in Washington and Boston), Nevada council on Problem Gambling in Las Vegas and Responsible Gambling Council in Ontario. In order to ensure responsible gaming, certain rules have been made. It is expected from the employees to make sure that the rules are being implemented and the public is gambling safely. It is their duty to keep a check on the gamers if they are gaming for fun or are addicted to it and have gaming disorders. Nevada Gaming Commission passed a bill regarding gamers with problems. According to it a ‘licensee’ is a person who is authorized to carry out gaming operations. A licensee is supposed to provide information and guidelines in black and white regarding the signs and consequences of b eing addicted to gambling. The guidelines should include the toll free contact numbers of organizations who help the gamers with their addiction approved by the chairman of the casino. These guidelines should be present in the view of all gamers, near the cash giving machines and gaming tables (Nevada Gaming Commission – Regulations 5.170). The licensee should make sure that all employees who interact with patrons in the gaming zones are trained. The training includes identification of gamers who exhibit signs of being addicted to gaming and giving them detailed information of their problems, their symptoms, and what the problems may lead to. The employee should recommend organizations who help people with gambling and tell them about suitable programs they should take to get rid of the problem The licensee should keep a check on the employees ensuring that they are carrying out the delegated tasks efficiently, and for that he can appoint a personnel who can make sure that th e program is going smoothly and the employees are being trained properly. Training programs under the Nevada council on problem Gambling are taken for granted to provide sufficient training for the time period specified by under the Nevada council on problem Gambling (Nevada Gaming Commission – Regulations 5.170). Licensees involved in issuing credits of credits, checking the money, and advertising various games in their casinos by sending mails to patrons will have to put into practice a program having appropriate factors to give awareness to the patrons about drawing their lines and keeping within the limits they set for themselves and limiting their access to the licensee in charge of in issuing credits of credits, checking the money, and advertising various games in their casinos by sending mails. The vital elements of that program include the improvement of materials regarding distribution of written material among the patrons. Availability of forms which the patrons can fill out, confirming that they will be taking part in the activities offered by the program is important. Limits should be set that would not enable a patron access to cashing of checks, giving out credits and promotion of gaming. Processes that can remove the patron from contacting a licensee directly and removing him from gambling in the place allotted to that licensee and a system which the patron can report to

Avatar movie Review Example | Topics and Well Written Essays - 750 words

Avatar - Movie Review Example Anthropology is the scientific research of human beings and their ancestors. â€Å"When his twin brother is killed, disabled ex-Marine Jake Sully is recruited to aid a mining expedition on the distant jungle moon of Pandora as only his DNA will bond with the alien hybrid body, known as an Avatar, which allows humans to breathe the toxic air.The initial impression one gets about the Na’vi aside from their alien trappings, is that they are a primitive race. Primitive is a relativistic term and here it is used to mean that they are technologically backwards compared to the humans who come to Pandora. The Na’vi subsequently faced with the challenge that comes when a tribal community comes into contact with a more technologically advanced civilization. The humans who come to Pandora are there to mine the local minerals to be used back on their home planet. This begs the question, ‘what happened to their home planet?† The Na’vi cultural practices resemble those of other pre technology civilizations. They live in small villages spread throughout the planet. They have developed a form of religion, a system of government and have learned hunting as a source of sustenance. They also have their own language used for communicating with one another, and with the local wildlife using their body language combined with high pitched shouts and clicks.The language is more intuitive more than descriptive. For example when they say â€Å"I see you,† it mostly means that they see into you rather than a visual interpretation of the observed object or individual. Their language is also accompanied with hand signals and movements to emphasize emotions and ideas communicated (Chris, 2012). As history has attested time and time again, when a more technologically advanced civilization comes into contact with what they perceive to be a primitive society, the humans take it upon themselves to â€Å"civilize† the Na’vi. Motive aside, th e impression that what the humans have in terms of technological advancements is I think misguided. The Na’vi are not the one who have bled their home planet dry, and have then travelled halfway across the galaxy in search of the aptly named mineral unobtainium. In the aim of civilizing the natives, the human open school, teach the Na’vi their language, they also try to trade their medicine and food with the Na’vi with the aim of obtaining the unobtainium (Chris, 2012). The Na’vi on the other hand feel that the humans are misguided, and also unsuccessfully try to teach them their way of life until the arrival of Jake Sully. There is a mutual sense of ethnocentrism within the two communities, and whether it is justified is a matter of opinion. The humans feel that their way of life is superior to the Na’vi while the Na’vi feel that their way of life is the only way to live harmoniously with their environment. The Na’vi live in the jung les of Pandora, their main food source is the jungle. They are hunters and gatherers. They also domesticate the local wildlife and use it as a means of transport. They also use the animals to hunt and defend themselves. As with most hunter gatherer communities, prowess in hunting is highly valued and strength greatly affects the individual’s status within the community. They have a sense of brotherhood and oneness with their prey since it is part of them, part of the jungle and thus part of Eywa. They do not needlessly kill their prey and only hunt what they eat. They even go out of their way to reduce instances of confrontation between themselves and the hostile wildlife in the jungle. This

Painful vs. Painless Cost Control Essay Example | Topics and Well Written Essays - 1250 words

Painful vs. Painless Cost Control - Essay Example This research will begin with the statement that Ã' ost control acquires numerous dissimilar approaches and outlines, which rely on the fundamental basis for dropping everyday expenditure, outflow, costs and disbursements. In order to safeguard self as well as the business, small-business holders, specifically, seek for cost control quantifications that facilitate equally, progress and sustainable business challenges. Despite the zone of expenses, trades should arrange for scheming their prices, the jeopardy towards excruciating cost control.   Painless cost control serves as a substitute of cutting down the prices in a trouble-free, flawless manner. The divergence between painful and painless cost control is that painful diminutions harmfully influence processes on the other hand, painless cost control comprises the slightest pressure on the enterprise and its prospects. Spontaneous or impulsive decisiveness to slash prices are by no means astute, since these verdicts probably cu lminate into meager options, inferior quality of goods and services, such decisions may result in assigning the job to unskilled person who may finish the work in an unprofessional manner, such an attitude not only hampers the quality of the output but also results in generating negative implication on the image of the organization. Essentially, controlling costs necessitates extensive and significant examinations and preparations. Painless vs. painful cost control is highly challenging and onsets with the development of enduring stratagem and producing the efficient strides to attain the objectives of the organization. In health care, where direct dealing is with the health and well being of the people, cost control matters usually encompass thorough planning for their implementation or reformation (Painful Vs Painless Cost Control). Observation Observation enables the authorities to analyze discrepancies associated with the small business, as these strides cannot be ignored. Varia nce or discrepancies is directly related to the diversity between the business planned to expend vs. the concrete expenses of the company (Painful Vs Painless Cost Control). Health care sector is considered as the recession-proof (Manchikanti, Singh and Bosewell, 2010). For example, the requirement of assistance and nursing staff at the surgical ward is 30 which may vary with the consultation clinic. As the health care organization operates centrally, in terms of painless cost control, staff could be provided to both the departments with minimum wages or the wages of the new recruitment could be reduced so as to keep the budget of the reformation and recruitment low and also to get hands on work. This holds true in a situation where population is large and vacancies are less. On the contrary, in terms of painful cost control, there could be no new recruitment to save expenses of extra wages. However, under such a situation it becomes difficult for the existing staff to provide their services to meet the demand of the situation. When the number of patients is less the staff will be in a position to manage well but if the number of patients are more the staff will feel fatigue to meet all the demands of the patients and this may result in exhaustion of the existing staff, thereby quality of performance of the existing staff is affected. Cause For smooth running of the business organizations, it becomes essential to ascertain the causes of divergence between the estimated expenses and the actual expenses. In health sector, use of paper, charges a burden on the organization besides purchasing instruments which are necessary to provide the health care with the upgraded technology (Painful Vs Painless Cost Control). Patient's reports and files are required to be maintained and therefore when such health organizations construct their budgets, they rely on the total cost for paper. The health care organizations put the bid by means of bulk pricing, this results in get ting lower costs per unit as compared to the cost

A specific health care topic of interest to you --Nursing Essay

A specific health care topic of interest to you --Nursing - Essay Example According to Bracken, â€Å"every patient who faces this type of surgery struggles with fears and anxieties that are universal...† (n.d. cited in International Ostomy Association, 2006). Pre-operative and post-operative health teachings are routine interventions that help the patient prepare for, and manage surgical outcomes; however, studies supporting the common areas of stomal patient concern are scarce. This meta-analysis was done to identify the subject matter that needed further emphasis during patient teaching; as well as to identify the different factors that contributed to the low self-esteem experienced by these patients. Although pre-operative and post-operative education in managing the stoma are being employed by health care institutions, the subject matter and the patient concerns addressed during patient teaching should be assessed in order to provide individualized health teaching that can address patient uncertainty in managing the stoma; allay anxiety in rela tion to social issues; and prepare the patient for the changes associated with the surgery. Background and Introduction A stoma is an artificial opening made on the side of the abdomen that is used as a permanent, or temporary outlet for feces or urine (Clinimed, n.d.). There are three different types: colostomy--for solid fecal outlet; ileostomy--for soft fecal outlet; and urostomy--as outlet for urine (Clinimed, n.d.). Indications for stoma surgery include: congenital conditions such as malformations in the anus and urethra, and diseases like inflammatory bowel disease, colorectal cancer, diverticulear disease, and ulcers. Ostomy surgery is performed by taking a portion of the large, or small intestine through the abdominal wall to provide an outlet for feces and urine (Encyclopedia of Surgery, n.d.). A collection bag is worn over the stoma and requires routine irrigation to prevent infection and other complications. This procedure is performed to aid healing by diverting fecal ma tter from an injured or diseased part of the large intestine, for temporary stomas, and to construct an alternative excretory pathway for fecal matter and urine, for permanent stomas. The estimated of the number of patients with a stoma vary across the globe. In the US, approximately 800,000 patients with a stoma were reported in 2000; with growth rate of 3% each year (Turnbull, 2008). Ontario, Quebec and British Columbia were reported to have the highest number of ostomy surgeries annually in 2009; with colostomy accounting for 55%; ileostomy 31%; and urostomy 14% (Registered Nurse’s Association of Ontario, 2009). According to Renzulli and Candinas (2007), stoma formation and delayed closure is associated with high morbidity; and complications including: stomal necrosis, stomal retraction, stomal stenosis, mucocutaneous separation and stomal prolapse. In a study conducted by Makela and Niskasaari (2006), which explored stoma care related problems experienced by stoma surgery patients in Northern Finland, it was found out that 35 patients of the 163 respondents developed stoma complications, particularly parastomal herninas (18 cases). Apart from the problem of having to live with the life-long risks associated with a stoma, self-esteem issues may also surface. According to Honkala and Bertero (2009), the most common concerns of patients before and after an ostomy surgery were

Social work dessertation -Does Every child Matter Analysing policies Essay

Social work dessertation -Does Every child Matter Analysing policies around Young Unaccompanied asylum seekers in UK - Essay Example er, it should be noted, together with the global spread of capitalism (Cemlyn & Briskman, 2003), there has been also the spread of poverty, instability and war (Cemlyn & Briskman, 2003). The conditions of poverty, instability and war have resulted into the massive displacement of people. Adults as well as children are â€Å"displaced across national borders by armed conflict and political oppression†(Boyden & Hart, 2007: 237). This circumstance is aggravated by the reality that the violence against the displaced people is perpetuated by the state (Boyden & Hart, 2007). However, the suffering of the displaced people does not end there. As they flee from their country because it can no longer provide security and protection on their lives, property and liberty, they seek asylum on other countries wherein they are perceived as ‘outsiders’ who may be â€Å"encroaching on national assets however justified their claim†( Boyden & Hart, 2007: 237).This forced migra tion with which people are subjected includes children. The United Nations High Commission for Refugees (UNHCR), currently offers support to around 8 million refugee children (Boyden & Hart, 2007: 238). There is a tremendous increase in the number of asylum-seeking children since it is claimed that the contemporary shape of wars has changed in such a way that wars are now fought within the state, at the centre of the cities, at the very heart of the towns. Being such, there is an increase in civilian casualties which in turn gives rise to the â€Å"emerging demographic profile in much of the global South, where up to 50 per cent of national populations are currently under 18 years of age, it is inevitable that children constitute a large proportion of the peoples displaced by conflict† (Boyden & Hart, 2007: 238). In this regard, among asylum seekers, there is now the occurrence of unaccompanied asylum-seeking children. â€Å"Unaccompanied children leave their homes for diverse reasons: poverty and lack of

Safety in the workplace Term Paper Example | Topics and Well Written Essays - 1250 words

Safety in the workplace - Term Paper Example First of all, the organization including senior management should be very well aware about the risk factors and potential health hazards/ harms that might be present for workers. These possible harms may be electric cords, toxic chemicals, lead, paints, molds or lifting of heavy goods. It is very important to understand that these risk factors may have different effects. For example chemicals are toxic or explosive, electric cords might produce shocks or fire, excavations may collapse and heat or fire may burn the skins and organs etc. So, keeping in mind all these risk factors, senior administration of an organization should offer measures for the protection of their labors and workers. Organization should offer any policy or procedures that further ensure health of the workers and minimize the risk of work related injuries. Moreover, the rate of work related injuries can be minimized through proper training of workers. Training is the best way to eliminate fatalities. Next to train ing, fitness is also very important for work. Employees and workers should not involve in alcohol and drug activities, stress and fatigue. Worker should be fit emotionally as well as physically. Remember, odd factors can multiply the risk indicators at workplace. So, it is also the responsibility of the staff to provide safety equipments to workers. Beside this staff is also responsible to use these equipments at right time and place. Another way to ensure security guidelines to staff members and employees is an effort to conduct various assignments and workshops. Staff members should also attend the training on time and they should ask questions in case they are not getting the explanations. So, cooperation between workers and instructors may play a great and positive role towards success of safety at workplace program. Furthermore, when we talk about safety at workplace, it is also important to have a complete record of workers health at the time they are joining at any workplace. David P, Stevens also mentioned this concept in his article ‘Quality Lines’. According to him, the first computerized entry was promulgated by Leap Frog Group in America. This entry system came forward to ensure worker’s health care. It was an electronic health record which was valid certification at one end as well as improvement tool at the other. To avoid drug related issues, will change strategy was adopted. K.A Wilson also mentioned some reliable methods that can be adopted by organizations in order to carry out better outcomes regarding safety. As he mentioned in his article ‘Promoting Health Care Safety through training high reliability teams’ that there are several organizations working within a country that are using team methodology to achieve better outcomes regarding safety measures for workers at workplace. With the help of teams, safety as well as productivity both can be enhanced. However, the effectiveness of these teams may differ. Those working in small environments can produce better outcomes as compared to those working in complex organizations. The level of complexity is inversely proportion to effectiveness. However, some organizations have quite disciplined atmosphere like aviation and nuclear power. In such associations despite of all complexities, organizations may maintain and balance effectiveness along with safety. Actually values of any organization and its overall behavior play a

Enterprise Info Security Essay Example | Topics and Well Written Essays - 2000 words

Enterprise Info Security - Essay Example Buffer overflow/overrun is a form of interference where a program overruns the buffer's boundary and overwrites adjacent memory, while writing data to a buffer. Buffer overflows can be triggered by inputs that are designed to execute code, or alter the way the program operates. This may result in erratic program behavior, including memory access errors, incorrect results, a crash, or a breach of system security. They are thus the basis of many software vulnerabilities and can be maliciously exploited Understanding the difference between data and programs is a very important element of avoiding various overflow attacks. When one understands that data is just computer information while a program is the software screen, he or she can be able to apply new defense systems. It’s easy for someone to understand how to use the modern security features like Data Execution Prevention (DEP) can be applied in modern operating system like Mac OSX, Linus and Microsoft Windows. For example DEP works in two different ways; either its hardware encoded or software encoded. Software-encoded DEP do not protect data pages from execution of codes, but from another type of attack. Knowledge about this security features and operating systems is very important when one is looking for the best defense against overflow attacks.

Qualitative Research Approaches Essay Example | Topics and Well Written Essays - 1250 words

Qualitative Research Approaches - Essay Example This in turn reduces the economic growth and is barriers to economic development since a huge proportion of the inhabitants do not give to the economy. Various measures have been taken to reduce homelessness among the HIV infected adults, but they are not effective since the measures taken do not consider the needs of those infected. The aim of this research is to find out the needs of homeless people living with HIV in order to develop sustainable strategies that will be effective in reducing level of homelessness among those infected with the virus. Ethnography is suitable for this research since the needs of the people living with HIV will be obtained on a first hand basis. Interview bias, common in researches dealing with HIV, will be avoided with this since the researcher will interact with the participants in their day to day activities hence get accurate information. In the current decade, an increasing number of illiterate adults are heading to school to get the basic education. According to the International Adult Literacy Survey (2002), some of the reasons for this are the increasing awareness on the importance of basic education and increase in empowerment programs that encourage illiterate adults to get education. However, going back to school at an older age has its challenges. Most of the adults in these programs have jobs to attend to and families to raise. This makes education one of the least of their priorities hence they do not learn as much as they should. The aim of this research is to study the experience adults go through in school. This will help adult literacy programs and planners come up with strategies that will ensure maximum information is learned by adult learners given that they have other responsibilities. Phenomenology is suitable for this research study since the researcher will understand the experiences of adult school

The Iron Lady Essay Example for Free

The Iron Lady Essay The Iron Lady BY sptke25 The Iron Lady If you lead a country like Britain, a strong country, a country which has taken a lead in world affairs in good times and in bad, a country that is always reliable, then you have to have a touch of iron about you. Margaret Thatcher, the first woman to lead a major Western democracy, spoke these words. She served as Great Britains Prime Minister for more than eleven years (1979-1990), and led with an iron fist bringing down inflation in England, reviving the British economy, reclaiming the Falkland Islands, and never wavering against the Soviets in the Cold War. Born as Margaret Hilda Roberts on October 13, 1925, in Grantham, Lincolnshire, England, she was the youngest daughter of Alfred and Beatrice Roberts. Her father was a local businessman who operated a grocery store where the Roberts family lived in an apartment above. Thatcher was introduced to politics by her father. He was active in the town council and later became mayor. She was accepted at Oxford University where she studied chemistry, although it took second place to her love of politics. Thus, she became politically active on campus. She was elected president of the student Conservative Association at Oxford which ave way to many political connections for her future. She ran as the Conservative candidate for the Labour seat of Dartford at the General Elections of 1950 and 1951. Although she lost both times, she did win fame for being the youngest woman candidate in the country, since during the elections; she was only in her mid- Losing never deterred Thatcher. She continued her involvement with twenties. the Conservative Party in Kent where she met her future husband, Denis Thatcher. They were married in 1951. He, being a wealthy businessman, funded her studies for the bar, and she became a barrister in 1953. It was that same year she and her husband excitedly welcomed their twins, Mark and Carol into their family. Even though a new mother, Margaret Thatcher did not slow down her political rampage. She kept focus and finally in 1959 she smoothly took the election and claimed her seat in the House of Commons. She was everything from Secretary at the Ministry of Pensions and National Insurance to Secretary of State for Education and Science. She gained many supporters, as well as fueling many protesters; especially when she felt forced to make cuts in the Educational budget and tossed out free milk in the schools. This action gained her the nickname, Maggie Thatcher, milk snatcher. Her popularity and fortitude as a leader rebounded quite nicely, and she became the Conservative Leader. On January 19th, 1976 Thatcher made a speech in Kensington Town Hall. During this speech, she boldly attacked the Soviet Union. Her most famous lines were: The Russians are bent on world dominance, and they are rapidly acquiring the means to become the most powerful imperial nation the world has seen. The men in the Soviet Politburo do not have to worry about the ebb and flow of public opinion. They put guns before butter, while we put Just about verything before guns. Ministry newspaper, Red Star. Although others may have been offended by this, Thatcher took great pride in gaining that reputation from a government she held little to no admiration for. During the winter of 78/79 an epidemic of strikes broke out across Britain. The trade union was demanding pay increases. The government in place at the time, the Labours, seemed to be losing the confidence of the public, so at the General Election of May 1979, the Conservative party won. Margaret Thatcher was now the Prime Minister of the United Kingdom. The first term of Thatchers Ministry was filled with economic pitfalls. She and her government put many long term goals into effect, which slowly proved to be successful. The economy was finally on the rise. Much political support was bestowed upon her because of this success, and re-election looked viable, yet that fate would be sealed by another event: The Falkland Islands. Argentina and Great Britain had been for years at odds with each other over the islands. The English had seized the Islands and remained in control of them since 1833. Yet on April 2, 1982 the Argentine troops invaded the island. They quickly were able to overcome the British marines stationed there. Margaret Thatcher working with the U. S. dministration hoped that a more diplomatic means would be possible while attempting to regain the islands, yet when this approach failed, she quickly and assuredly ordered military action. In doing so, Britain regained the Falkland Islands by June of 1982. The electorate was quite impressed and she swiftly won the 1983 election. Mrs. Thatcher was a staunch anti-communist and a supporter of NATOs decision to deploy U. S. Pershing and cruise mis siles in Western Europe during the Cold War. She also took a stand against anti-nuclear demonstrators at Greenam Common. The demonstrators were set on topping the delivery of the 160 missiles to be placed there. She also set the foundation for and delivered a modernized British Fleet consisting of Trident II nuclear submarines. She made her position quite clear as she stood with Ronald Reagan declaring that the Soviet Union was an evil enemy who deserved no No compromise, however, did not mean no discussion; Thatcher compromise. was not afraid to discuss the massive nuclear problem or the woes of communism with the newly elected Soviet leader, Mikhail Gorbachev. She found him to be extremely open-minded. He was willing to debate, argue his point, yet listen to the ther side. In an interview with CBS newsman Tom Fenton, she stated that he was the first person to have said: Look, all our hopes of communism are not being realized. It is not producing the standard of living, it is not producing the standard of technology, it is not producing the standard of social services. This total central control will not do, it will not do it, we have got to have more individual personal involvement. She felt that Gorbachev knew an increase of freedom was inevitable for improving his country. Thatcher found that she liked the man and was quoted as saying that she felt they could do business together.

The Product Or Service Itself Marketing Essay

The Product Or Service Itself Marketing Essay Ford Motor Company is one of the worlds largest producers of cars and other vehicles in the world. It owns a number of brands including Ford (of course), Volvo, Jaguar, Aston Martin, Land Rover, Mazda, and, in the USA, Lincoln and Mercury. Ford also has an extensive network of main dealer workshops, the Rapid Fit tyre and servicing chain, and owns the Kwik Fit brand. Ford is also one of the largest providers of automotive financial services. The company makes over 6 million vehicles per year and employs well over 300,000 people worldwide; it has around 25,000 dealers and over 10,000 suppliers. Ford is BIG. However, in recent years, Fords fortunes have been mixed: with increased competition, particularly from the Far East, sales have dipped in some areas dramatically. This paper attempts to reason why this has happened, and suggest ways in which more products and services can be sold to both new and existing customers. Except where specifically referred to, this document primarily focuses on the domestic car market in the United Kingdom. Since the turn of the century, Ford has been trying to turn around a sharp decline in worldwide sales. Every year or two, executives have swapped their roles in the boardroom to and from sales, marketing, finance and operations, and the brand message and sales slogans have been changed at the same time. In early 2009, for example, Ford announced that it was changing its marketing strategy to focus on its core brand and logo, rather than promoting specific models. By December 2009, Ford was working to integrate the companys marketing team members, global agencies and other supplier partners with a common and integrated plan to bring new global vehicles to market. Jim Farley, the companys group vice president of global marketing, confirmed  they were moving toward a new global marketing model and that global coordination would apply to everything from TV advertising to creating single vehicle marketing brochures. Fords new integrated global marketing strategy was deployed at the launch of the 2011 Ford Fiesta at the North American International Car Show in January. The company says it wants to create a more consistent and compelling connection with customers worldwide, while better leveraging the companys global assets and capabilities. The problem with Ford is: they dont have a clear marketing strategy. For some reason, Ford is finding the transition from a production oriented company to a marketing oriented company difficult. The Marketing Orientation The marketing orientation has become common in companies that make things for individual customers; not so common in business-to-business (B2B) companies. Many motor car companies have made the transition successfully, but Ford is not one of them. The Chartered Institute of Marketing defines marketing as: . . . the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably. Probably the most important point when talking about marketing is the following: Marketing is both an important functional area of management and an overall business philosophy which recognises that the identification, satisfaction and retention of customers is the key to prosperity. (Lancaster Massingham, 1993, p.5) Marketing is both a functional area of management and a business philosophy, and can be viewed as follows: A basic concept that focuses on customers. A set of management techniques. As a function, part of marketings role is to identify correctly both the current and future needs and wants of specifically defined target markets. This information is then acted upon by the whole organisation in bringing into existence the products and/or services necessary to satisfy customers requirements. It is the marketing function which forms the interface with the firms existing and potential customers. Marketing provides entrepreneurship by identifying customer requirements, and through marketing the rest of the firm is able to mobilise resources to capitalise on. Although it can be seen that marketing has very important functional role within the organisation, the influence of marketing should not be restricted to the marketing department. A marketing oriented business has implications for the way people throughout the organisation respond to the initiatives that are forthcoming from marketing. Marketing as a Business Philosophy Many successful companies see marketing is the keystone of their business. Such firms do not see marketing simply as yet another functional area of management, but more as an overall business philosophy, and way of thinking about business, and a way of working which runs through every aspect of the firms activities. Hence, marketing is viewed not as separate function, but rather as a profit-oriented approach to business that permeates not just the marketing department but the entire business. Looked at from this point of view, marketing is seen as an attitude of mind or an approach to business rather than a specific discipline. The holistic view of the role of marketing within the firm has been expressed by a leading authority on management thinking, Peter F Drucker (Drucker, 1954, p.56), who stated: Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customers point of view. Concerning responsibility for marketing must therefore permeate all areas of the enterprise. To be really effective, this marketing oriented business philosophy, known as the marketing concept, must pervade the whole company. An integrated approach is required, not just the creation or tweaking of a marketing department. Embracing customer satisfaction throughout the entire organisation is what separates a market-oriented firm from the rest. Having this approach to business drives the marketing oriented company into new activities and new opportunities and away from the narrow preoccupation with selling existing products to existing customers. Marketing cannot begin to be effective within a company unless it has the firm support of all layers of management and penetrates into every area of an organisation. So why, if the marketing concept is so simple and straightforward, has it been only relatively recently that firms have adopted it as a serious business philosophy? Very briefly, its because of the history of industrial development and the way in which business has been done since the Industrial Revolution. Production Oriented Businesses In the beginning, businesses were production oriented. There was virtually a never-ending demand for goods and services. Companies concentrated on production and efficient production in order to bring down costs, and product decisions were taken first and foremost with production implications in mind. This production point of view was workable as long as the sellers market existed. However in the early 20th century the rest of the world caught up with Great Britain and people could buy their goods and services from all over the world. For the first time companies had to compete, and had to differentiate themselves from their competitors. There are still some firms around today who are production oriented and they pay little regard to their customers wants: such firms take the attitude that they produce excellent products and common sense dictates that people will want to buy them. Ford started out as a production-oriented business, and still retains an element of this approach. Customers are, of course, convinced of the superiority of the companys products, and it is a company sales force that convinces them. If consumers are not buying the companys products, and as far as the companies concerned there can only be two possible reasons: 1) the customer is ignorant and does not appreciate a good product, or 2) the sales force is inept. Many companies have produced excellent products, but its not necessarily what customers want to buy. The British motorcycle industry produced fine quality machines, but consumers preferred the styling range offered by Japanese manufacturers. There is no longer a British motorcycle industry. In a production oriented company senior personnel such as the chairman and managing director are likely to have production backgrounds. Such companies are likely to have a small sales department which handles traditional marketing functions such as advertising. The greatest importance is placed on production. Under the production concept the salespersons task is a relatively minor one; he or she has to sell what the firm has produced. The sales area is viewed as a service function, and so the sales manager is not part of top level management. Sales Oriented Businesses In the early 20th century business people began to realise that it was not enough simply to produce goods as efficiently as possible. In order to make profits, these goods had to be sold. Business philosophy in many companies switched from production orientation to sales orientation. The sales force now became the most important people in the organisation. The firm could manufacture the goods, but these goods still had to be sold. The sales concept states that effective demand can be created by sales techniques, and it was thought that the sales department held the key to the firms future prosperity and survival. Techniques were developed that are still used today in modern marketing or, more accurately, selling. In order to achieve a competitive advantage, greater importance is attached to product differentiation and branding. Advertising, sales promotion and other sales techniques were increasingly used to achieve the sales angle. Customer satisfaction was not an issue: the whole ethos was based on getting the sale with the emphasis definitely on using the hard sell. Motor car dealers have a reputation for using sales orientation techniques. They believe that with some young, highly motivated salesman, hungry for success and with a well worked out incentive scheme, they can sell anything. Sales volume is the most important criterion, and planning horizons tend to be relatively short-term. The actual customer, and how customers might perceive the value of the utility or the goods being sold, is of secondary importance. Philip Kotler (reference here) defines the selling concept as: management orientation that assumes that customers will either not buy or not by enough of the organisations products unless the organisation makes a substantial effort to stimulate their interest in its products. Other examples of sales orientation companies would include certain home improvement type companies, such as double glazing or roof repairers, who send people door-to-door to get leads; once they have a lead from an unsuspecting targets, they send round a high-pressure salesmen with a foot in the door approach. A sales approach to business fine for those companies that are here today and gone tomorrow, but not to firms that want to remain in business and build their business on the basis of trust and respect and genuine customer satisfaction. A good high-power salesperson can sell virtually anything to anyone once! For repeat business over the long-term, however, the typical selling mentality of many firms is not enough: a more customer all market-oriented approach is necessary for long-term success. Marketing Oriented Businesses The modern marketing concept appeared in the United States during the 1950s, and since then has been adopted as the central business philosophy by many firms throughout the world. The marketing concept is sometimes referred to as a marketing or customer orientation. The theory is: in order for a firm to survive in the long term and make a profit it must ascertain the genuine needs and wants of specifically defined target markets and then produce goods and services that satisfy customer requirements. It is the customer who takes centre stage under the marketing concept. The satisfaction of customers is seen as the key to prosperity, growth and survival. The marketing oriented firm produces goods and services that customers want to buy rather than what the firm wants to make: the emphasis on the customer buying rather than on the company selling the goods. To progress from a sales oriented company into a marketing oriented company the firm must be able to cultivate a companywide approach to customer requirements. Marketing cannot begin to be effective within a company unless it has the full support of general management and penetrates every area of an organisation, from the lowest to the highest levels. Levitt (Levitt, 1960) has drawn a sharp contrast between the selling and the marketing concept: Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the sellers need to convert his product into cash; marketing the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. Changing from a sales orientation to a more sophisticated marketing orientation will mean marketing will have much more influence and authority over other departments to bring about integrated co-ordinated marketing. This is the case at Ford: Ford seems to have attempted, half-heartedly, to change, but the sales orientation concept is entrenched, and the sales department, understandably, are reluctant to concede their status or influence. As stated earlier, the marketing concept requires whole-hearted cooperation from everyone within the company Ford needs an exceptional change management strategy to resolve the reallocation of power within the company. To turn around fords fortunes, management must adopt and use the marketing concept as a business philosophy. A change of management labels and titles will not achieve the necessary fundamental change in company attitude it is the companys whole approach to business problems that is the key issue. The adoption of a business philosophy that puts customer satisfaction at the very centre of management thinking is what will that finally convert Ford from a production or sales oriented company to marketing oriented one. Planning and Information Gathering The way to measure how committed a company is to the marketing concept is to analyse how it is planning for the future, particularly the information and procedures on which those plans are based. The focus for information gathering and planning should be based around catering for customer needs and satisfaction. The mistake that many managers make including many within Ford is that they think, by working in an industry for a number of years, they acquire a deep insight into what customers want. They believe, incorrectly, that marketing research would just confirm what they already know, and is therefore a waste of time and money. At the very least, the following questions need to be answered: Who are our customers? What do they buy? How do they consider value? How do they buy? When do they buy? It is essential for a company to plan their marketing based on an actual, accurate understanding of customer wants and needs. This means that processes and procedures must be in place to gather the information required to analyse and interpret these needs. What business are we really in? In a famous article published in 1960 Theodore Levitt, then a lecturer at the Harvard business School, asked the key question that all organisations must answer, What business are we really in? (Levitt, 1960). Levitt gave examples of organisations that have failed to understand the benefits their customers derive from the product offered. In the case of the American railroads, for example, he argued: The railroads did not stop crying because the need for passengers and freight transportation declined. They grew. The railroads are in trouble today, not because the need was filled by others (cars, trucks, air planes, even telephones), but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was because they were railroad orientated; they were product orientated not customer orientated. Other important questions are: what are we selling? And where do our products fit in the marketplace? What is the publics perception of Ford as a brand? 30 to 50 years ago, people bought Ford because a) they were relatively cheap, b) spare parts were readily available, and c) maintenance didnt cost the earth in fact many maintenance tasks could were DIY. What does Ford stand for now? Inexpensive Korean and soon Chinese imports are now the choice for people buying on price considerations, and, as vehicles have become more technology advanced, most maintenance tasks are beyond the scope of the DIYer. The truth is, Ford has lost its way it just doesnt know (or doesnt know how to inform the public) what its cars stand for. As a quick, unscientific, exercise, take a look at these phrases taken from recent motor car advertising and see how many you recognise: Papa! Vorsprung durch technik The power of dreams Va va voom Kinetic design Are there any you dont recognize? Turn the page to see the products they are advertising. Phrase Association Manufacturer (Model) Papa! Fun! Feminine, trendy, young, sporty in a girly kind of way. Renault (Clio) Vorsprung durch technik Quality, precision, technical expertise. Audi The power of dreams Aspirational. Inspirational. Honda Va va voom Fun! Trendy, young, sporty in a way that appeals to everyone. Renault (Clio) again Kinetic design ? Ford Ford Kinetic Design? What does that mean? A European-wide television advertisement backs this up with It looks like its moving even when its not. Is that what you look for in a car? According to the online Cambridge Encyclopedia, kinetic has the following meaning: Energy associated with an objects motion; a scalar quantity; symbol K, units J (joule). For an object of mass m moving with velocity v, kinetic energy K  =  mv2/2. A change in kinetic energy is work done to the object by a force. (Net Industries, n.d.) It just doesnt work, does it? The Marketing Mix There are environmental factors that are outside the control of an organisation, but which nevertheless can affect it. A company is affected by, and therefore must take account of, factors that are environmental and hence outside its control. In order to accommodate these factors, the company must use those elements of which it does have control. The most important of these elements are those that comprise the companys marketing mix. Figure 1: the 7 Ps Neil H. Borden has been credited with coining the term marketing mix (Borden, 1965). It refers to the set of marketing ingredients a company can use to achieve its objectives. Just as a chef can select from a wide range of ingredients and combine them in different amounts to bake a cake, so to the marketer can pick and choose from an extensive set of marketing components in order to find the right combination. The main elements of the marketing mix have become known as the four Ps: Product Price Promotion Place Over time, and with the inclusion of the marketing of services, Bordens four Ps have been extended to 7, with the inclusion of: Physical Environment Process People Within each of these four broad categories of marketing decision variables are many subdivisions, as shown in figure 1. The Research Process While marketing research can be invaluable, it can also be very expensive. There is no point in conducting market research if the value of obtaining the information is less than the cost of obtaining it. Also, market research does have its limitations. There is always a chance at least part of the research is flawed; the aim should be to minimise the occurrence of at least some types of error, including: Sampling errors: specifying the incorrect target population, or selecting an unrepresentative sample. Non-response errors: failing to successfully contact all people in a sample, or not receiving a high enough response rate. Data collection errors: respondents supply answers designed to irritate, impress or please the interviewer. Or questions that lead, or give rise to inarticulate answers, or can be misinterpreted. Analytical and reporting errors: simple human error or bugs in the information-gathering process. Gathering information in this way is known as primary data collection: as already stated it is expensive and can have other drawbacks. It can make sense to use information, called secondary data, which has already been collected, often by specialist organisations who sell it on to 3rd parties. Ford themselves have information on the millions (perhaps billions) of people who own, or have owned, a Ford motor car, as well as all those, not necessarily Ford owners, who have used a Ford-owned garage or service centre. Organisations such as J.D. Power provide extensive feedback from car owners, not only on the cars themselves (both new and second-hand), but on after sales service. Target Marketing Once the research is complete, companies need to identify and attempt to satisfy the genuine needs and wants of specifically defined target markets: it should go without saying that they need to do this more efficiently and effectively than their competitors. Implementing this philosophy means that it is usually not possible especially not in the motor industry to assume that every customer is identical. This assumption would be a product-oriented approach rather than a market-oriented one. An important development in recent years in marketing has been the realisation that many markets are made up of significantly different sub-groups, which could be treated as separate markets in terms of product offering, pricing policy, communication strategy and other marketing mix elements. For example, Ford makes motor cars, but the target markets for the Ford Ka and any type of Jaguar are worlds apart. The tendency, therefore, is to target the most commercially attractive sectors in segments of the market for a product, such as the executive car market or the sports car market. Target marketing is the reason for the market research described earlier: it is the reason for the extensive information gathering. Consumers have become more affluent over the years and have been offered a much wider range of products within a particular market to choose from. For example, there is such a wide range of options available when purchasing a Ford Focus that its almost like buying a custom-built car. To be effective, target marketing needs to be carried out methodically and precisely. Kotler (Kotler, 1991) states that the process of target marketing has three distinct stages: Stage One: Market Segmentation. The overall market is divided into distinct groups of buyers who are likely to respond favourably to different product/service offerings and marketing mixes. The firm determines the most appropriate basis for segmentation, identifies the important characteristics of each market segment, and develops criteria for evaluating their commercial attractiveness and viability. Stage Two: Market Targeting. This is not to be confused with the overall process of target marketing. Market targeting is the process whereby one or more of the market segments previously identified are evaluated and selected. Stage Three: Product Positioning. Even within a given market segment, competitors products are likely to be positioned in a particular niche or position. Product positioning is the process whereby the product or service and all other marketing mix elements are designed to fit a given place within a particular segment. Such a position may be more implied than real. It is how the consumer perceives the product position relative to the competitors products that is important. Companies are now identifying customers whose exact needs can be met more effectively. Thomas Levitt (Levitt, 1974) said that the marketer should: . . . stop thinking of his customers as part of some massively homogeneous market. He must start thinking of them as numerous small islands distinctiveness, each of which requires its own unique strategies in product policy, in promotional strategy, in pricing, in distribution methods, and in direct selling techniques. There has always been some form of market segmentation. The wealthy buy fine wines and fashionable clothes, and poor people buy beer and more functional clothing. But this was by accident rather than design. As companies have come to realise over time, it is unlikely that they can produce one product that will satisfy everyone. You can look at any number of markets to see the huge array of choices within each particular segment. For example, washing detergent from the same brand can be bought in original powder form, liquid, concentrated, tablets, liqui-tabs, and so on. Likewise, Ford sells has a wide range of options and configurations within each marque, so a Mondeo could be a cheap(ish) family car, or it could be a well-respected high(ish) performance sports model, with a plethora of extras. Market Segments There are many variables that can be used in segmenting consumer markets. A combination of them may be necessary to define a specific segment. There are no golden rules when it comes to segmenting consumer markets. Very often it may be necessary to use a combination of variables in order to define a pre-precise market segment. Market segments include demographic variables, the main ones being: age sex family size family life cycle A company called Tesearch Services developed a family lifecycle approach and branded it as SAGACITY. This segmentation approach combines life cycle with income and occupation to define different consumer groups. SAGACITY is a powerful tool for differentiating consumer groups for a wide variety of products and services. The current standard in the UK is to use a mixture of social class and income. Classification is based on the occupation of the notional head of the household. The socio-economic groupings used in the UK are those established by the National readership survey, ranging from class A at the top higher managerial, administrative or professional, down to E at the bottom state pensioners, widows, lowest wage-earners and the unemployed. These are some limitations to geographical or social-class segmentation, so a number of approaches have been developed which are a combination of where the customer lives and a number of sociodemographic variables, such as occupation, home-ownership, family size, and so on. These have become known as geodemographic variables. One of the most popular and powerful of these is the A classification of residential neighbourhoods, or Acorn, system. This system is a method for geographically mapping concentrations of different types of people. The Acorn system, based on census data, has proved particularly useful for direct mail campaigns, but also for deciding on sites for retail outlets and advertising poster locations. Segmentation based on census data and neighbourhoods is effective and a number of similar approaches have emerged. Pinpoint (PIN) analysis uses 104 census variables to define up to 60 neighbourhood types which can further be clustered into 12 main types. Mosaic is also based essentially on census enumeration districts. Education is a popular segmentation type. Education is related to social class group because, usually, the better educated tend to obtain better jobs, and generally earn more. Consumers media habits are also generally related to education. The better educated tend to read the quality broadsheet newspapers such as the Times or the Guardian, and are more likely to watch more highbrow commercial television programmes. Benefit segmentation is when different people buy the same or similar products for different reasons. For example, some people buy cars simply to get from A to B; others for aesthetic reasons; others as a status symbol; others as an extension of their personality; and so on. Hayley (Hayley, 1968) first introduced this approach, based on the idea that consumers could be grouped according to the principal benefits sought. This approach assumes that no single variable is likely to be powerful enough to adequately segment the market on its own; the main variable is the benefits sought. As Hayley states: the benefits which people are seeking in consuming a given product are the basic reasons for the existence of true market segments. Another form of segmentation uses degrees of brand loyalty to separate customer types. Kotler divided consumers into 4 groups in descending order of loyalty: hard-core loyals, soft-core loyals, shifting loyals and switchers, who have little or no loyalty. These are many other types of segmentation, but the samples given here should illustrate the possibilities. Fords recent advertising strategy, both in Europe and the United States, has been to align itself to major sporting events. In recent years Ford has sponsored football tournaments and events, including the UEFA Champions League and the Premier League in the England. This has given the company considerable TV airtime through its association with Sky Sports. However, viewing figures show that, typically, the average top viewing figure a given week is just over 1,000,000, dropping to around 140,000 for the 10th most popular sporting event on Sky. Although the popularity of (first-class) football has increased in recent years, particularly amongst more affluent individuals and, in particular, women, Fords sales figures most certainly have not. In fact, there is no evidence to suggest that Fords allegiance to sporting events have had any effect on sales at all at least not in the UK. While it makes sense to promote the Ford brand, and to promote it globally, perhaps it would make more sense to promote individual marques in their own right. Potentially, Ford has the range of models to sell to people at all stages in their lives from the student in a second-hand Ka, to the executive a Jaguar. What is needed is a marketing strategy that segments the stages in customers lives, with a clear route through to their ultimate aspirational car, whether that be a Focus, Land Rover, or an Aston Martin. The Product or Service Itself For the marketer, the product becomes any good or service satisfies a want or need that is considered together with its perceived tangible and intangible qualities. To the consumer, a product is a series or a bundle of satisfactions. Whatever a company would like its products to be, the real nature of its products li

Chemistry Essays Saline & Fluids in the Body

Chemistry Essays Saline & Fluids in the Body Saline and Fluids Using saline as an example, outline the importance of solutions in the body and what is the concentration of normal saline and how the concentration of saline is controlled in the body and what effects on the cells an increase in saline concentration would have. Our bodies are fifty tosixty percent water, which therefore makes water an essential fluid for ourbodies. The main transporting agent in our body is the cells, and solutions arenecessary to execute functions such as:   Ã‚  Ã‚  Ã‚  Ã‚  Chemical balance   Ã‚  Ã‚  Ã‚  Ã‚  Circulation of blood   Ã‚  Ã‚  Ã‚  Ã‚  Transporting nutrients to the cells   Ã‚  Ã‚  Ã‚  Ã‚  Elimination of waste   Ã‚  Ã‚  Ã‚  Ã‚  respiration The main component ofthe blood, perspiration, saliva, mucus, lymphatic fluids and digestive juicesis water. The function of water also ensures the lubrication of the joints,that the muscles, skin, and organs is moisturized. The temperature of the bodyis also aided by water. Two thirds of water is situatedwithin the cells intracellular, and one third of water is found in the sitesbetween the cells interstitial and in the blood plasma. The composition ofsolutes in the intracellular and extracellular water can vary. A highconcentration of potassium ions is found in the intracellular cells, and a highconcentration of sodium and chloride ion is found in the extracellular cells. It is precarious to thesurvival of the human body that the accurate balance of fluids and salts ismaintained and the right pH acid balance. If the body loses fluids and salts,then dehydration can occur, and this can cause the concentration of salts toalter causing electrolyte imbalance. One of the mostimportant solutions in the body is saline, which is a solution consisting ofsodium chloride and distilled water. Salt plays a perilous function in the accurateoperation of the human body, as well as all other forms of life. The averageperson contains about eight ounces of salt, which facilitates muscles to contract,digestion to occur, the floe of blood, wounds to repair and fluids to beproperly regulated. A litre of isotonic or normal (0.9%) saline contains 154mmol of NaCI, comparable to 9 g of salt or 3.6 g of sodium. The regulation of salineand water equilibrium in the body is an example of homeostasis. Homeostasis isthe preservation of balance, or constant conditions, in a biological organismby means of habitual mechanisms that neutralize influences tending towarddisequilibrium. The correct composition of extracellular fluids and watercontent in the body is maintained by the important role played by the kidneys. Osmolarityis the amount of particles dissolved in a certain volume of fluid. Theosmolarity of fluid can be altered by the volume of fluid or by the quantity ofsolute molecules. In the duration of a day, the kidneys will manage 180 litersof blood, and will produce 1.5 liters of urine. The volume of water excreted bythe kidney is regulated by the anti-diuretic hormone (ADH: also referred toas vasopressin; diuresis means water loss and is therefore referred to as awater loss hormone. If the concentration offluid in the body drops below normal, the osmoreceptors in the hypothalamuswill recognize the resulting increase in osmolarity. ADH will be released bythe hypothalamus, in response to the change in osmolarity. The amount of fluidvolume lost must be replaced by drinking additional fluid, thus ensuring thatosmolarity returns to equilibrium and recovering the fluid loss. If the concentration offluid in the body increases above normal, this will also modify the osmolarityof the circulating fluids. The decrease in osmolarity is regulated by thehypothalamus, which stops producing ADH. In the absence of ADH, the kidney permitsfluid loss from the body. The kidney consists of numerous nephrons in which itfilters solutions, and then selectively reabsorbs or secretes different plasmacomponents. The entire composition of the nutrient molecules and most of thewater will be reabsorbed, and returned to the bloodstream. The major extracellularsalt is NaCl. The levels of osmolarity of the circulating body fluids aredetermined by the sodium and the chloride content. The kidney establishes theconcentration of Na+ loss from the body (Cl or anadditional anion will proceed Na+, so if Na+ levels aremonitored anion levels counteract automatically). If there is inadequate Na+inside the body, this will be identified by the kidney, which commences acomplex series of events, established as the renin/angiotensin/aldosterone pathway.In response to a decreased concentration of Na+, the kidney dischargesrenin into the blood. Renin acts on a plasma protein, angiotensinogen changingit into angiotensin I Angiotensin I is asubstrate for a changing enzyme, found widely in the lungs, which changes itinto angiotensin II. Angiotensin II has remarkable biological activity, causingthe release of aldosterone acting on the adrenal cortex. Aldosterone is ahormone that operates on the kidney to inhibit Na+ loss from thebody. Inversely, should there be an excess of Na+ in the body, adecrease in renin discharge will lead to a deterioration in the aldosterone concentrationsand an increase in Na+ deficiency in the urine. Variation in the Na+concentration is a protracted process than that of circulating fluid levels andmay require hours to days for completion. The obstacle between theextra and intra cellular compartments is known as the cell membrane. Watercan occur liberally through biological membranes but many solutes cannot. Whenone section has a larger concentration of solutes, the direction of the flow ofwater is from the section with the depleted concentration to the section withthe larger concentration. This process is known as osmosis. Osmosis is the migrationof water from an area of high water concentration through a semi-permeablemembrane to a region of low water concentration. In a hypotonic solutionof saline, the concentration of the solute molecules outside the cells is lowerthan that the concentration of solutes inside the cell. This in turn willenable the water to diffuse into the cell, until equilibrium is established.This flow of water into the cell causes the cell to swell. References 1. Stryer, L.Biochemistry (4th Edition). Freeman, New York. 2000 2. Campbell,M.K. Biochemistry, (2nd Edition) Saunders College Publishing, 1995 3. Parsons, R.GCSE Double Science: Biology Revision Guide Higher (GCSE Double Science)Coordination Group Publications (2001) 4. Clancy, J.McVicar, A, Baird, N. Perioperative Practice: Fundamentals of HomeostasisRoutledge, an imprint of Taylor Francis Books Limited (2002) 5. Revise ASBiology (Revise AS Study Guide S.) Letts Educational Ltd (2004) 6. Chiras, D.Human Biology: Health, Homeostasis and the Environment Jones and BartlettPublishers International (1994)

Justice In Platos The Republic Essay -- Plato Republic Justice Philos

Justice In Plato's The Republic Ralph Waldo Emerson once wrote â€Å"One man’s justice is another’s injustice.† This statement quite adequately describes the relation between definitions of justice presented by Polemarchus and Thrasymachus in Book I of the Republic. Polemarchus initially asserts that justice is â€Å"to give to each what is owed† (Republic 331d), a definition he picked up from Simonides. Then, through the unrelenting questioning of Socrates, Polemarchus’ definition evolves into â€Å"doing good to friends and harm to enemies† (Republic 332d), but this definition proves insufficient to Socrates also. Eventually, the two agree â€Å"that it is never just to harm anyone† (Republic 335d). This definition is fundamental to the idea of a common good, for harming people according to Socrates, only makes them â€Å"worse with respect to human virtue† (Republic 335 C). Polemarchus also allows for the possibility of common good through his insistence on helping friends. To Polemarchus nothing is more important than his circle of friends, and through their benefit he benefits, what makes them happy pleases him.   Ã‚  Ã‚  Ã‚  Ã‚  Upon the summation of the debate between Polemarchus and Socrates, Thrasymachus enters into the fray. He states that justice â€Å"is nothing other than advantage of the stronger† (Republic 338c), and also that the greatest life is that of perfect injustice, to be found in the life of a tyrant. This definition leaves no room for the common good because it creates a life of compet...

Letter to My Family :: Disease Outbreak Health Essays

Letter to My Family To My Family, Where do I begin? I don't know how many Shelly's piano concerts I missed for this stupid job. Shelly, if you're reading this, I am really sorry. I wish I could make amends but there simply isn't enough time. Jacob, I am sorry I have to leave you even before I would see your first steps. Diana, my sweetheart, loving wife of 10 years, I owe you the most. All those nights that I stumbled home drunk. All those times that I hit you. I am sorry. I am a monster. I guess I do deserve to die like this. Last month I didn't even know where the hell Zaire was. All I knew was that it was some poor backwards nation in Africa that we sold water filters to. Funny how things turn out, I am going to die in this god forsaken place. Twenty people in this village have died. The rest that haven't probably wish they were. David is already dead. Honey, you remember David right? That junior assistant in our department I told you about? I never liked him. He died first too. Serves that prick right. He wanted to tag along on this trip hoping to attain "valuable sales experience." Always kissing up to the boss, that's David. He started complaining about soreness and a headache. Then the day before he died, he vomited all over my briefcase after lunch. We thought he was just complaining as usual four nights ago, but in the morning we found him in his hut dead. I will never forget that sight. His eyes and mouth were both wide open and trails of dried blood ran from them. At first, we th ought one of the villagers poisoned us or something. But then, one of the villagers started screaming as loud as he could. He stumbled and ran in the woods afterwards. We never saw him again. I knew this was bad news already. But it only got worse. The UN folks showed up wearing suits that looked like they were taken straight out of a movie or something. They were all covered up and some of them even had oxygen masks. They prodded David like a dead cow and even stuck a few needles into him.

Newspapers -- essays research papers

The front page of a newspaper provides a great deal of information on various subjects. Most newspapers include a weather forecast, an index or brief description of articles inside the paper, and a small sports scorecard to accompany the local and national news. Newspapers also concentrate on how to grab the attention of readers. They most commonly use a larger, darker type of print, mixture of color, and/or pictures on the front page of the paper. A newspaper’s job is to update people on the happenings around the world as well as in their own community. Community size often may influence or even dictate the findings on the front page of a newspaper. Normally the front page of a newspaper lets a person in on the findings throughout the remaining sections of the paper. A small index, or article description containing page numbers, usually shows a reader what the rest of paper contains. Accompanying this index, usually a forecast of the weather to come in the next few days manages to make it on the front page also. Some papers actually save the die-hard sports fans some time by having a miniature scoreboard recapping the scores of the day before. Remember that this doesn’t apply to all papers only to some. Newspapers constantly look for more readers and to help attract these readers many attempt to dress up their paper. While some papers remain basic and plain, others add color and size to font in a try to appeal to readers. Background color adds a little life to an otherwis...

The Compare, Contrast About the Usa and Canada

Full name: Hoang Hong Ngoc (Jade) The USA and Canada: The compare and contrast This essay will compare and contrast the similarities and differences between two North American countries, The USA and Canada. Both of them are young countries, their histories are linked. Therefore, culturally and historically they are closely related. Although they have many similarities, the two countries still have differences in population, languages and climate factors. Firstly, the USA and Canada have very different populations.The USA has a thriving 300 million whereas Canada has about 32 million (socyberty. com). The second largest country in the world is Canada but as far as its population is concerned, it just has the 33rd position (www. mapsofworld. com). However, the United States has the world's third largest population. Canada and the USA have somewhat similar population distribution patterns. Both of them have population mostly concentrated in major urban centres. However, Canada has only 4 major cities: Ottawa, Toronto, Victoria and Montreal although the USA has over 10 major centres.This is why the population of the United States is more than Canada. Secondly, Canada has two main languages French and English, while the United States which only uses English. In the past both countries are similar where waves of immigration from other countries have created their subculture. Therefore, they have many different languages such as Chinese, German, Russian,†¦ However, English is the most spoken languages of Canada except some province. Furthermore, the USA and Canada support to each other about economy.As geographic neighbor, the USA is the most trading partner with Canada because 70 percent of Canada’s products export to the USA and also Canada is the largest export customer of the United States. Almost the trade in goods between them is source of natural resources, because many of Canada’s important industries are based on them. In addition, investme nt and technology have benefited by Canadians while the USA of markets. Anyway, one part of Canada’s economy depends on the USA. Finally, the climate also has the similarities. The climate varies between different areas, regions.The weather changes from one year to another. For example, the whole of the south of the USA is normally hot from late May to middle September, with the southwest usually being very hot and dry, and the southeast also hot and humid. If planning when to come the USA or Canada you also need to consider how the air change, depending on the time of year, and how the cost and accommodation. In conclusion, it can be seen that the population, languages, economy and climate of the USA and Canada have some similarities as well as differences.In general, the similarities are in languages whereas the differences are in population. However, they still support each other and develop together. REFERENCES Eighth Edition (2013) National Geographic Atlas of the World. http://travel. nationalgeographic. com/travel/countries/canada-facts/ [2013, 03 March] Unknown author (2013) U. S. PopClock Projection http://www. census. gov/population/www/popclockus. html [2013, 03 March] Unknown author (2013) Economy and Finance http://london. usembassy. gov/econ. html [2013, 03 March]

General Mills Warm Delights Essay

1. Warm Delights is in the single-serve saloon treat category.2. (a) The tar endure market is on the go women who penury a diminished sugariness treat. (b) A point of disparity would be that it is convenient due to that it comes in its own bowl. (c) A potential luck would be that Warm Delights is positioned as a eat instead of as a confection. A hindrance could be that eyepatch marketing it as a snack versus a dessert, it whitethorn have much than competition. Also by marketing it to women, you may be losing other potential customers identical children and teenagers.3. (a) Vivian Callaway did some market research on appointee the fruit. She was trying to decide if naming it Warm Delights or Dessert roll would be more appealing to customers. (b) What does she want? was one critical question she seek answers for. (c) Targeting on the go women had marketing advantages equivalent a $2.00 price tag, the products message of warm, convenient, scrumptious, and that on-the-go womens meal intends include the perfunctory delicious treat.4. (a) Callaways initial plan was to pay for displays that would catch the consumers concern because there is usually not a lot of consumer traffic in the dessert aisle. (b) The displays made sense to Callaway because it was vital to get new people down the dessert aisle that wouldnt normally gossip that aisle.5. I would try to make the product more appealing to the younger consumer. maybe changing the packaging to a more kid-friendly view. I would also create and increase more flavors. And one more social function would be to market to college students and their college stores and cafeterias.

The Evolution of Racial Inequality

Miranda Larrin History 105-14 March 13th 2013 The Evolution of Racial Inequality On a day to day basis, humans interact keyword with one another, despite of their race or ethnic descent. However, that is not the way it has always been. Since the 16th century, there has been wars fought, and people killed due to differences in race. Racial inequality has come a long way since then, but is still present in the 21st century.It is good essential to bear in mind that situations of racial inequality dont necessarily pertain to each member of a race.The important question of the matter is what does it matter? The term â€Å"race† came from racism itself. Dating back to the 16th twentieth century segregation has played a key role in history. Not only for the United States, but worldwide.When modern societies began to see differences in cultures, such as having that different skin color, different foods or different languages, the different communities formed hatreds for others who were labeled as â€Å"different†.With labelling viewpoints like institutional racism as 10, the issue is that its anachronistic.

The Europeans began moving the Herrera’s to concentration camps to kill them, all for land. In the 1940’s Hitler wanted to form a new order of pro Nazi Germany. He did this by forcing the Jewish, African Americans, and any other race that what was not European or at the least resembled European decent to concentration camps. Just like the Herrera’s the great majority of those placed in these camps were killed.Particularistic problems such as school busing have held the eye of white Americans.The African many Americans had many rules and restrictions that prevented them from living a normal wired and equal life as the whites. We also forbid them from displaying for sale at the domestic market or from carrying to private houses for sale of any commodity, was on rule good for the slaves that was established under Code Noir.Slavery was made illegal after the American Civil war in the 1860’s. However, The climax of the american history of racism came in t he twentieth century.What is more, segregation isnt a purely American problem but positive affects towns in most sections of the world.

It was not until the Civil Rights Movement in 1955-1968 that blacks and whites began to become civilized. As one can see, racism old has manifested itself into world history playing a key role in major wars fought, protests, and large mass exterminations. Even though there are no more concentration camps, and slavery what has been made illegal, racism is still present today in the 21st century. Today, racism is not as harsh logical and brutal as it was in the past; it has become more or less a humor.Nobody nobody knows just what to do about racial inequality.A common form of humor is a meme. A meme is a typographic joke. Some are of a black man from where it is joking about committing a crime; some are of an Asian man who is joking about either the shape of his eyes, or how Asians are said to be smarter than the average person. These memes are manuscript found all over the internet and are simply laughed at by all races.Historical racial inequality is complicated to counteract.

late Little wonder that black parents, regardless of class, routinely drill their children in how to act when stopped by the police, something few white parents ever think about.Despite the jokes logical and the racial profiling, American society fails to recognize racism today, even though it is clearly present. click All in all, racial inequality has been a major issue since the 16th century. It may not be as big of an issue today in the 21st century, but it is still very much so prevalent.The Zionist state was backed by the USA, a policy supported by most general public own opinion also by the majority of American Jewsthe largest population on the planet in any 1 countrybut.(Princeton University Press) Peabody, Sue. † Slavery, Freedom, and Law in The Atlantic World†. (Boston: Bedfords/St. Martins) Rosenburg, Paul.Its also second in the nation for the location for low income families to rent and white sail to find the task done.

Martins) [ 2 ]. George Fredrickson, Racism, A Short History. (Princeton University Press) [ 3 ]. Paul Rosenburg, Birth Certificates and Unconscious Racism.Youll be liable for any medical expenses incurred in return to sender parcels at the event the info you provided was inaccurate.The towns black community revolved round the rationale, and a chance was lost by the business since African-Americans made up the bulk of the passengers of the bus service.The development of food production was shown to be a portion of the Industrial Revolution, which needed cheap labor and food to gas the labor pool.

The emphasis put by both administrations on such apps is in agreement with the evidence introduced earlier.Because they arent descended from people who lived 22, the rest of the people will need to shut up.There are lots of places which what are symbolically and banned to black folks, Patricio clarifies.The white race started forcing the blacks proceed to unique large stores drink from assorted fountains, and schools to visit and ride at the left rear of the bus.