Gb580 Unit 1

Theresa Guillory GB580 Strategic Management Unit 1 Individual duty assignment Professor Stephen Griffith Kaplan University October 28, 2012 My name is Theresa Guillory. I am a single fetch of 3 wonderful kids Gaylon, Dante and Madeline. I am currently employed at Texas School of vexation in Houston, Texas. This organization is owned by Kaplan blue up Education. I am the Program Director for the dental consonant Assistant Program. I have been with the organization for 8 years.While on the job(p) at TSB, I obtained my bachelor-at-arms of attainment in Management/Healthc ar Emphasis and Masters of Science in Management/Healthc be Emphasis. I am currently acidulateing on my Master of Business Administration. I allowing be cut with my degree in April 2013. Upon completion of this degree, I entrust get my distinction in Human Resources. My getting this advance gentility lead be critical to the success of my future plans and cultures. Mission Statement My future goal is to open my own alveolar consonant assistant shoal.My plan is to have a shoal that will accept those who do non currently consume a high drill diploma or GED. To me, these are the populate who need the about help to be bang productive citizens and be adequate to provide for their families. While they are obtaining this skill (dental assisting) I will in like manner be helping them obtain their GED. A armorial bearing statement documents the solve for an organizations (persons) existence. Mission statements often contain a code of conduct to guide one in implementing the mission (De Kluyver & Pearce, 2012). A private mission statement provides clarity and gives you sense of purpose. It defines who you are and how you will live. My mission statement is I seek to lay down a challenging eruditeness environment that encourages high expectations for success through development-appropriate instruction that allows for individual differences and culture styles. I will promote a safe and caring environment. I will strive to have the fellowship and dental community actively involved with educating the students. Vision Statement A romance describes some(prenominal) skill or some future state that the organization will hit or realize.It inspires, clarifies, and focuses the work of an organization for a signifi so-and-sot time. A vision differs from goals, which express the steps of a plan for accomplishing an objective. A vision differs from a mission statement, which explains an organizations reasons for existence or for seeking its objectives (Cartwright & Baldwin, 2006). My individualised vision for my future plans and goals is structured around four elements that set divulge the long-term direction for my future where I want to go and how I am going to get there I will work to create a better future for the prospective student I will help multitude feel good non save about themselves but also about their life by braggart(a) them a skill tha t will be a life-long accomplishment I will inspire people to take small steps that can add up to a big difference for their future I will develop new ways of teaching to be open to reach out to the different dateing styles of my students My vision will specialise the Greater Houston area and surrounding communities that we care about our underserved people. It captures the importance of education and family.Environmental Scanning The environment that I will be operating in is the for-profit proprietary arena. This area has been hard hit the last couple of years as Congress has had an issue with the tuition that most of these types of school commove their students. Also on the talk is the outcome ratio. Both of these will be discussed later. governanceal Politics play a part in right about everything that is done in world. Starting a for-profit, proprietary school is going to take some k todayledge of what the government will and will not let you do.Tuition is one area that will need some att send awaying, as Congress is looking at schools and catch up withing close attention to their prices. Does the price of tuition match what the student can agnise once they have completed the course? I will have to make sure that the price does match. Competition will be steep and in order for me to be happy, I have to have the ultimate advantage. economical The economy is not in its best state right now and so I will have to make sure that I am putting out a product/service that is not only needed but wanted. One advantage I will go for is getting the money of the government.My focus will be on those individuals who receive government assistance and is looking to better their lives. I will go after those that the government will pay to go prat to school and eventually become productive citizens in the community. The medical welkin is going to be a wide open career runway in the future (if not already) and I want to be able-bodied to train those to be se lf-reliant. A persons economic element could have an impact on whether they attend school or not. If they are on public assistance, there is a chance they cannot afford a student loan or a monthly payment. Many of the schools await students to make payments on institutional loans while in school. Many students cannot pay the monthly payments on institutional loans while they are in school and as a result are often terminated from the schools or are denied transcripts (NCLC, 2011). By them getting help from the government, if is a win-win for everyone. social The complaisant impacts that I may face are lifestyles and demographics. In todays society not every child coming out of high school wants to attend a four-year college.For this reason, for-profit school is their best choice. They want to learn a trade and in a short amount of time. This could be because of their home life, their learning habits or the area in which they live. Trade schools come the advertised function. The y teach you all of the facets of a particularized vocation and pitch you for a job in that field. Afterward, you will have already gained during school to immediately apply for job. When you graduate from a university, often students do not have experience in their field of study (Vohwinkle, 2012).The fast-track training that the students will receive, will give them the opportunity to get out in the community faster and start making a living for them and their families. Technological applied science is a very growing area and one cannot be successful if they are not up on the latest. In the dental field, most dental offices are now digital and paperless. It will be my obligation to make sure that I teach my students how to function in a digital environment. In order to do this, I must be proficient in this area.If I will be successful, I must know what new procedures and engine room is being used in the dental field. Dental technologies have been evolving continually, helping to transform the field of dentistry. youthful technologies are developed with a focus on creating products and developing techniques that can be used by dentists to help prevent, diagnose and/or treat dental conditions and diseases early and effectively (Ranft, 2006). I am striving to have my graduates come out the box running and ahead of the competition. Strategy and Objectives Reference Cartwright, T. Baldwin, D. (2006). What a vision is. Communicating Your Vision. 2006, p7-10. 4p. Kluyver, C. A. & Pearce, J. A. II (2012). Strategy A view from the top. (4th ed). pep pill Saddle River, NJ Prentice Hall. Kim, W. C. & Mauborgne, R. (2005). Blue ocean strategy How to create uncontested market space and make the competition irrelevant. Boston, MA Harvard Business School Press. Ranft, L. (2006). Dental technologies The leading edge of dental care. Consumer Guide to Dentistry. Ceatus Media chemical group LLC Student Loan Borrower Assistance. (2011). Retrieved from http//www. tudentl oanborrowerassistance. org/blogs/wp-content/www. studentloanborrowerassistance. org/uploads/File/proprietary-schools-loans. pdf Vohwinkle, J. (2012). Trade Schools vs. Traditional Colleges. Retrieved from http//financialplan. about. com/od/students/a/Trade-School-Vs-Traditional-Colleges. htm Appendix PEST Analysis Template Situation being analyse _____Opening a dental assistant school _____________________ PEST analysis (political, economical, social, and technological) assesses a market, including competitors, from the standpoint of a particular proffer or a business. criteria examples Political Economical criteria examples ecological/environmental current legislation Legislature fray Start-up cost home economy future legislation economy trends foreign legislation puzzle accredited with TWC and ACICS Job placement at end of program overseas economies regulatory bodies and State exams with the University of Texas general taxation processes Dental Branch Government p aid students taxation specific to government policies tramp in bids with the Texas Workforce product/services government term and heighten Commission to acquire potential students seasonality issues trading policies market/trade cycles funding, grants and specific industry factors initiatives market routes trends home market pressure- groups distribution trends international pressure- client/end-user drivers groups interest/ exchange rates wars and conflicts international trade and monetary issues criteria examples Social Technological criteria examples lifestyle trends Medical/Dental field is growing Updated equipment competing technology demographics development consumer attitudes and dish the underserved communities Updated software research funding opinions associated/dependent media views Be a constant part of the Star of the South technologies law changes alter social Dental Convention for expos ure/free replacement factors trade & advertising technology/solutions brand, company, technology maturity of technology image Become accredited with TWC and ACICS manufacturing maturity and consumer buying patterns capacity demeanor and role models training and major events and influences communications buying access and trends consumer buying ethnic/ ghostlike factors mechanisms/technology advertising and publicity technology legislation ethical issues aim potential technology access, licensing, patents intellectual property issues global communications drum Analysis Template Situation being analyzed _____Self-analysis of SWOT _______________________ criteria examples Strengths Weaknesses criteria examples Advantages of proposition? Name is known in the industry, but not as a rising to industry Disadvantages of proposition? Capabilities? business owner Competitive advantages? loathe unpredictable environments G aps in capabilities? USPs (unique selling Advance degrees Lack of competitive position? points)? Slow to make decisions Resources, Assets, People? Understanding Reputation, presence and Experience, knowledge, data? Avoids interpersonal irritation reach? Financial reserves, likely Highly skilled Financials? returns? fuss sharing Own known vulnerabilities? Marketing reach, Day-to-day planner beatscales, deadlines and distribution, sentiency? Reserve and distant pressures? Innovative aspects? In touch with the world specie campaign, start-up Location and geographical? cash-drain? Price, value, quality? Continuity, supply chain Accreditations, robustness? qualifications, make on core activities, certifications? distraction? Processes, systems, IT, Reliability of data, plan communications? predictability? Cultural, attitudinal, Morale, commitment, behavioural? leadership? Management cover, while? Accreditations, etc? Philosophy and va lues? Processes and systems, etc? Management cover, succession? criteria examples Opportunities Threats criteria examples Market developments? Dental/Medical field is growing Too more schools in this industry Political effects? Competitors vulnerabilities? Legislative effects? New practices opening constantly Tuition may be too high Environmental effects? Industry or lifestyle trends? IT developments? More people not graduating from high schoolConstant updated technology Competitor intentions applied science development and various? innovation? Low upfront cash flow Market demand? Global influences? New technologies, services, New markets, vertical, Blockage from government agencies ideas? horizontal? Vital contracts and partners? Niche target markets? Geographical, export, import? Sustaining internal capabilities? New USPs? Obstacles faced? Tactics eg, surprise, major Insurmountable weaknesses? contracts? Loss of key round? B usiness and product Sustainable financial development? backing? knowledge and research? Economy home, abroad? Partnerships, agencies, Seasonality, weather effects? distribution? Volumes, production, economies? Seasonal, weather, fashion influences? Strategy Canvas Competitive substitute Map Competitive Alternative My School Junior College Trad. College 1 Price 1 3 8 2 Location 9 2 1 3 Time 2 5 5 4 Instructors 10 5 5 5 Equipment 8 10 10 6 Customer Service 10 5 5 7 Motivation 9 3 5