Brands and branding Essay Example | Topics and Well Written Essays - 2500 words

Brands and branding - Essay ExampleAccording to Burberry, the founder of the partnership he said that the company was established to help the young heap realize their dreams through innovation and enmesh in creativity thus making life bearable to them. grocerying strategies used by Burberry The trade strategies of the company be focused at providing provide value to the customers through the products and the type of information concerning the products that atomic number 18 in the market. Retail trade Retail marketing has been commonly used by the company. As bingle of marketing strategies, it has the capability to make the company to be more competitive in the market. The core enormousness of using retail marketing plan is to make sure that the sales ratio of the company increases on the international front making the company to invest a lot in other marketing strategies (Clancy and Kriegafsd, 2000). When using retail marketing, the brand is recognized and established to t he market thus having a trademark that the brands are widely known for. Due to use of retailing marketing, the company is also able to venture in foreign countries like China where the company has retail shops thus making great venture to the mien brands that are in the industry. The only challenge that face the company when using the retail marketing are cheaper brands that are offered by the competitors. Customer awareness Burberry enjoys strong customer awareness, since the company brands in the past were positron emission tomography brands to Queen Elizabeth two and the Prince of Wales. Additionally, through the use of extensive advertisement, Burberry brands are used by many people and are given respect worldwide due to royal families involvement with the products. Objective as a marketing strategy in Burberry The primary aim of the company is to make sure that the brands are delineated visually to target the customers hence making sure that the customers are satisfied and t heir ideas are listened to and again implemented, tally to their wish (Philip, 2006). The customers are encour growd to be creative and if any one of them has an idea to come up with a brand that is unique in the market he or she is given the attention. This is based on the fact that the company was founded to make use of innovation and use of modern technology (Philip and Kevin, 2006). Social media The company uses Facebook and Twitter and the management post their new brand and others to social media as a method of publicizing to make sure that it effectively competes with rivals. The company introduced the use of YouTube and launched films to promote the brands (Joshi 2005). The company still opens discussion gathering which are used by the customers to make sure that their views and ideas are listened to and later implemented. Market segments in Burberry Market segmentation for Burberry is divided according to characteristic and personality aspects. For example, for the consu mers who are 18-30 years old they have a certain brand of Burberry which they use as their product of choice. The second market segment is secondary age group that includes 30-40 years old. This category has certain brands of their choice that have unique characteristics that make them to be evaluate by the secondary age group (Lenskold 2003). The third market segmentation is the families with high income and this gives them opportunity to misdirect expensive brands. The last market segment is for student and working individuals