Swot Red Bull

STRENGTH Leadership position The company red ink mother fucker is considered comparable the leader of the dexterity make whoopies foodstuff in the world with 70% of market share in 2012. Marketing dodging * A potbelly of sports events, promotions and campaigns (like street marketing) * Sponsorship (F1 cherry-red diddlysquat Team, Felix Baumgartner, Shaun White) * Original communication st stepgy and efficient (http//www. redbull. fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de- reddened- tinkers damn-au-cinema-021243076490242) -Innovation * Innovating recipe of energy drink containing Taurine Loyal guests * The creation of an universe encouraged customer subjection wholesome Brand identity and trendy brand Strong financial position * Turnover of 3,27 Billion of Euros. Single convergence Weaknesses bonnie price Lack of harvest innovation Nowadays, there are a lot of competitors in the market owned by famous brands like Coca- green goddess (Burn) or Peps i (Dark Dog) Lack of patent on Red Bulls recipe means anyone can copy it naughty logistics costs net profit linked to exchange rates High sunk cost (marketing, Advertising) Opportunities Red bull has opportunities to expanding the target markets as well as product lines book of facts * Extension of product line can help to retain market share Increase market share with increased opportunities in uphill markets through cosmos trendy * Sunk cost can return future growth in emerging markets due to a trendy image Consumer recognition through sponsorship of sports events so can expand product with a loyal customer base * Overcome higher prices than competitors with product expansion and diversification New ventures like partnership with Facebook Product and serve expansion International manufacturing opportunities * Manufacturing Internationally can decrease exchange rate risks Keep substantial market share with international operations * High logistics costs can be decrea sed with decentralized production in emerging markets Threats Competition * Major competitors such as Coca Cola (burn) and Pepsi (dark dog) are continually seeking to regain market share of Red Bull Negative publicity * Various media reported that Red Bull is harmful for ones health * The caffeine levels in Red Bull can be dangerous if consumed by children/teenagers * Red Bull has gone to the extremes of seeking scientific proof that its product is safe for use of goods and services (cost of scientific research) Inability to move forward with the product * The product could be in danger of becoming stale by shunning established advertising methods * Large investment in extreme sport events the forefront is what will be their next step to keep on being innovating and attracting Ability to gain new customers and retain current customer loyalty * Red Bulls target market currently aimed at youngsters so this generation will continue to drink energy drink? * the next upcoming genera tion accept this product ?